Marketer

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Marketer

A person or company that conducts activities in order to acquire and retain customers or clients. This may include basic courtesies like returning phone calls and taking meetings. Very often, however, a marketer conducts large, expensive campaigns to encourage as many people as possible to buy a certain product. Marketing techniques in the latter instance include buying advertisements in the media, receiving endorsements from well-known experts and/or personalities, and generally aggressively pushing the product onto the target audience.
References in periodicals archive ?
Haggling with Russian black marketeers, I picked up one valuable lesson from these Winter Olympics.
When a marketeer dies, his fellows set up a table in the booth, light a candle, display pictures, encourage friends to write in a book for the vendor's family.
The marketeers want more teachers motivated by fear who will be compelled and threatened into doing a more profitable job of teaching.
While bemoaning their lack of power to catch the really big fish, especially zaibatsu firms, many police made their living by extorting "exemptions" from black marketeers in return for looking the other way.
The great irony is that instead of being cast into the wilderness, free marketeers in the shape of Cameron, Osborne, Clegg and his Orange Book Lib Dems are now in charge, and they are behaving as if they were back in Chile with the Chicago Boys in 1973, hurriedly throwing out to the private sector any state-owned booty they can get their hands on and dismantling the social wage upon which so many depend.
But let's get back to Bob Dole, who, free marketeer that he is, would certainly bless the union of Sony and ABC (and never criticize a dishy former Nixon aide).
The Chinese public has been asking us for these healthy alternatives and we will be good corporate citizens as well as a good marketeer and make a wide range of DIET MALIBU flavors readily available, first in the Beijing and Tianjin area and Hebei Province, and then widely throughout China through our national sales and distribution contracts with Tesco, Carrefour and Wal-Mart in China, as well as through the major Chinese supermarket and hypermarket chains.
Savvy Internet Marketeer can may this opportunity explode in sales.
His started his career as a commercial marketeer followed by his move to academia.
The honours were awarded by trade magazine the Marketeer Midlands and West Design Review.
The trouble is the marketeers or their successors (I hate the word marketers; market is to marketeer as engine is to engineer) are still practising the same philosophy they initiated in the 50s and honed in the swinging 60s and in so doing are flying in the face of the market reality of this century.
Other commerce-oriented possibilities fail too: Marketeer has some punch, but it sounds too much like mouseketeer to be taken seriously.