market testing

market testing

the process of putting a good or service on to the market to gauge its viability. The term has been used in the UK in the context of the privatization and deregulation of public sector products.
References in periodicals archive ?
Prior information notice without call for competition: Provision of Mansion House Soft Market Testing
The opposition has also pledged not to sign any trade deals that waive labour market testing.
The Australian Competition and Consumer Commission has agreed to conduct market testing of US-based storage and information management services company Iron Mountain Inc.'s (NYSE: IRM) proposed undertaking to divest its Australian business in a stock sale, the company said.
He said that the market testing, seeking private sector cost comparisons, will prove he has a good value service.
"I'm pleased to announce that a formal market testing and due diligence process is underway, aimed at identifying the best model for leveraging in that additional private sector investment.
Any scheme which commenced operation before 2004is now likely to have undergone some form of benchmarking or market testing exercise.
pre-market and-post market testing. (34) That may be a good thing, at
The agreed market testing process being undertaken is the means by which we will satisfy this request.
He says that "Metro's track maintenance system will not be subject to market testing".
of Madison, Wis., to develop continuous off-line treatment and priming of wood-HDPE products for market testing. Reacted fluorine gases are removed after use by scrubbing with activated alumina.
The Commission last year gathered comments from interested parties on the commitments and following further scrutiny and market testing will decide at its weekly meeting on February 22 whether it accepts them.
Many health plans, we found, have launched new products without explicit market testing to confirm their value.