market share

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Related to market shares: sales volume, stock market

Market share

The percentage of total industry sales that a particular company controls.

Market Penetration/Share

The percentage of an industry or sector that a single company controls. For example, if Retail Company A conducts 10% of all retail sales in the United States, it is said to have a 10% market share or penetration. It is important that a company, especially a large company, maintains a substantial market share in order to remain competitive. However, companies that achieve too high a market share through mergers, acquisitions, or other methods may become regarded as monopolies and violate local antitrust laws. Some companies have a large market share compared to their competitors, but not enough to be considered a monopoly: these are called gorillas. See also: Herfindahl-Hirschman Index.

market share

The proportion of industry sales of a good or service that is controlled by a company. Some investors prefer companies with relatively large market shares because they are generally less likely to be squeezed by competitors.

market share

the proportion of total sales of a product accounted for by an individual BRAND of the product or all brands of the product offered by a firm in a particular MARKET.

A firm's market share relative to competitors' market share provides an indicator of its success in marketing its brand(s) over time. Some minimum market share may be necessary to achieve sufficient sales volume to enable the firm to produce efficiently (see ECONOMIES OF SCALE). Beyond this the firm may aspire to market leadership of the whole market or may seek to achieve high market share in one or more MARKET SEGMENTS.

Market shares can be only meaningfully related to a precise definition of the market serviced by the firm both in geographic terms (for example UK snack product sales or European snack product sales), and in product scope (for example, potato crisps and other snack products). See MARKET LEADER, MARKET CHALLENGERS, MARKET CONCENTRATION, COMPETITION POLICY.

market share

the proportion of total MARKET output or sales accounted for by an individual FIRM. Market-share data is used to measure the degree of SELLER CONCENTRATION in a market. See CONCENTRATION RATIO, CONCENTRATION MEASURES.
References in periodicals archive ?
Market shares are assigned to foreign competitors in the same way in which they are assigned to domestic competitors.
Altogether, 106 holding, independent and subsidiary companies are identified (see full alphabetic listing), together with 215 company market shares and major brands by country and product.
Market shares by product, country and region in 2007 (continuously updated online), are presented by product market, identifying the market leaders by country and regionally.
DPWN remains the clear leader in the German express and parcel delivery market with an estimated market share of 30%.
Pakistan fixed market share by connection technology, 2006
Primarily, it shows approximated market shares of the transaction and non-transaction accounts.
In addition, the overall structure of the industry is analyzed, and the YE 2005 and 1Q06 ADSL IC, VDSL IC, and SHDSL IC port shipments and market shares are provided for all of the vendors active in the market.
The Executive Summary within these reports outlines the main findings of the report (market size, market shares and market forecasts).
The Executive Summary within the report outlines the main findings of the report (market size, market shares and market forecasts)
Detailed metrics include market share, sales, space, store numbers and sales density data for Matalan's key sectors for the past five years as well as consumer data drawn from seven years' research to give the complete overview of its performance and future growth.