market share

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Related to market shares: sales volume, stock market

Market share

The percentage of total industry sales that a particular company controls.

Market Penetration/Share

The percentage of an industry or sector that a single company controls. For example, if Retail Company A conducts 10% of all retail sales in the United States, it is said to have a 10% market share or penetration. It is important that a company, especially a large company, maintains a substantial market share in order to remain competitive. However, companies that achieve too high a market share through mergers, acquisitions, or other methods may become regarded as monopolies and violate local antitrust laws. Some companies have a large market share compared to their competitors, but not enough to be considered a monopoly: these are called gorillas. See also: Herfindahl-Hirschman Index.

market share

The proportion of industry sales of a good or service that is controlled by a company. Some investors prefer companies with relatively large market shares because they are generally less likely to be squeezed by competitors.

market share

the proportion of total sales of a product accounted for by an individual BRAND of the product or all brands of the product offered by a firm in a particular MARKET.

A firm's market share relative to competitors' market share provides an indicator of its success in marketing its brand(s) over time. Some minimum market share may be necessary to achieve sufficient sales volume to enable the firm to produce efficiently (see ECONOMIES OF SCALE). Beyond this the firm may aspire to market leadership of the whole market or may seek to achieve high market share in one or more MARKET SEGMENTS.

Market shares can be only meaningfully related to a precise definition of the market serviced by the firm both in geographic terms (for example UK snack product sales or European snack product sales), and in product scope (for example, potato crisps and other snack products). See MARKET LEADER, MARKET CHALLENGERS, MARKET CONCENTRATION, COMPETITION POLICY.

market share

the proportion of total MARKET output or sales accounted for by an individual FIRM. Market-share data is used to measure the degree of SELLER CONCENTRATION in a market. See CONCENTRATION RATIO, CONCENTRATION MEASURES.
References in periodicals archive ?
Hermes Securities Brokerage came third, with transaction volume of EGP 1.4bn, which secured a market share of 6.3%.
The plan is based on the success stories of private insurers who have increased their market share in the last financial year by riding on the success story of their ULIP products.
The group posted record market share in Brazil (7.1 per cent) and Russia (7.9 per cent), its second and third largest markets.
Tesco, which is expected to report disappointing first-quarter trading on Wednesday, saw its market share decline to 29% from 30.5% a year ago.
Jazeera Airways also grabbed the leading market share of 45 per cent on the Kuwait-Beirut route, a 16 per cent increase in market share and had a 42 per cent increase in flown passengers on the route in comparison to the same month last year.
The monthly report, which presents market share figures based on official DGCA statistics, showed that Jazeera Airways was the leading airline serving the Egyptian sectors of Assiut, Luxor, and Sohag with its February market share rising to 56, 73 and 50 per cent respectively.
Jazeera Airways also captured the largest market share among Kuwait-based airlines on the two most competitive routes on the regional network: Kuwait-Dubai and Kuwait-Bahrain.
The study also includes data on the changes in market share for different classes of vehicles in response to a $1 change in gas prices.
Tesco and J Sainsbury fell short of the 7.3 per cent growth recorded by the UK grocery sector in the 12 weeks to July 13, while other discount stores' market share grew to record levels, according to the latest data from industry watcher TNS Worldpanel.
Meanwhile, the second-largest banking concern in the state, Arvest Bank Group of Bentonville, had a 5.7 percent increase in market share and is within striking distance of Regions.
There's a major battle underway in the United Kingdom (UK) for market share in the highly competitive shaving and men's skincare market.
Market research company Strategy Analytics has reportedly said that Korean and Japanese mobile phone makers increased their market shares in July-September 2004, while the Finnish company Nokia's share decreased significantly.