market segment


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market segment

a part of a MARKET which has its own distinct customer profile and buyer characteristics such that, for MARKETING purposes, it can be targeted separately from other segments of the market. See MARKET SEGMENTATION, DIFFERENTIATED MARKETING STRATEGY, CONCENTRATED MARKETING STRATEGY, FOCUS, COMPETITIVE STRATEGY.
References in periodicals archive ?
In a new Best's Market Segment Report, titled, 'Market Segment Outlook: Bolivia Insurance,' AM Best states that the country's insurance industry grew 11% in 2018, and 3.4% in 2016-2017, outpacing gross domestic product growth of approximately 4% during the timeframe.
--What are the current trends and growth expectations within each potential end-use market segment?
A Best's Market Segment Report - "Market Segment Outlook: U.S.
Toyota Motor Corporation (NYSE: TM), a Japan-based automaker, is planning to offer more products in the mass market segment.
On the other hand, the use of custom TDFs--i.e., individualized TDFs created specifically for a given plan population--were less popular in all market segments last year.
This market segment has a monthly household income of P20,000 to P60,000 comprising of the working population with regular jobs, OFWs, entrepreneurs, and those currently renting a space but with enough savings to make their first major investment.
The latest edition of the Market Analysis offers several valuable and exciting features, including an industry structure assessment of each market segment using Porter's "Five Forces" Analysis.
It became obvious which market segment was the more revenue productive.
Leading PLM management (Product Lifecycle Management) consulting and research firm, CIMdata has recognised Siemens as the market presence leader in the collaborative Product Definition management (cPDm) market segment for the 13th year in a row, and in the Digital Manufacturing market segment for the ninth year in a row.
Combined, the four Canadian banks reported capital market segment revenues of CAD4.4bn (4.2bn), up 14.4% over the same three-month period ending one-year prior.
In total, more than 18 000 units have been sold across the Middle East in the ten month period from April 2013 to January 2014 - a rise of 9 per cent compared to the previous year representing a 23 per cent share of the Large SUV (SUV-L) market segment.