market segment


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market segment

a part of a MARKET which has its own distinct customer profile and buyer characteristics such that, for MARKETING purposes, it can be targeted separately from other segments of the market. See MARKET SEGMENTATION, DIFFERENTIATED MARKETING STRATEGY, CONCENTRATED MARKETING STRATEGY, FOCUS, COMPETITIVE STRATEGY.
References in periodicals archive ?
As simple as living in the country sounds, further investigation is warranted due to the complexity of the population--its wants and needs as compared to other market segments, and the significance of this market segment's growth and purchasing power.
Successful companies target the right market segments with the right offerings at the right time, and they also know which ones to avoid.
However, HP retained its lead in factory revenue in the Linux server and Windows server market segments.
Significantly reducing the time spent processing new business requests will free producer and customer service representatives to focus on closing sales and growing the small-commercial market segment.
RELATED ARTICLE: Published Market Segment Specialization Program Guides
The computers are ranked in ten different tables based on IDC's four market segments and whether the computer is a cluster of computers or a single (non-clustered) computer.
All four market segments showed year-to-year increases in asking rents.
The IRS now has issued a different type of guide under the market segment program: guidelines.
Germany Pneumonia Test Volume and Diagnostics Sales Forecast by Market Segment
All four market segments reported higher average asking rental rates for Class A and B space, with the county-wide average up almost $3 per square foot from the third quarter of 1997 to $23.
The market segment specialization program--MSSP--is a new Internal Revenue Service auditing system that categorizes taxpayers by industry segment instead of by type of return or income level.