market research

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Market research

A technical analysis of factors such as volume, price trends, and market breadth that are used to predict price movement.
Copyright © 2012, Campbell R. Harvey. All Rights Reserved.

Market Research

Research into consumer or client needs or desires so a company can make or customize products to fit them. For example, market research may involve conducting surveys of target clients (say, a particular demographic) to identify what they most would like to see in the industry in which the company is involved. Market research is important for most companies but especially for companies with a high client turnover.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved

market research

an aspect of MARKETING RESEARCH which is concerned with the collection and analysis of information about a particular market.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
References in periodicals archive ?
Much of the hope that market researchers have for the men's skin care segment in the U.S.
Indeed, a case can be made for saying that data reduction is the principal skill for which market researchers will be needed in the future.
AM: How is the role of the market researcher changing?
Market researchers Mintel say 69 per cent of the population spent pounds 36 million on cards and 36 per cent parted with pounds 24million on chocolates and sweets.
produce 300 million automobile and commercial vehicle tires each year, according to Smithers market researchers.
Customer creation and support has long relied on external parties - advertising agencies, market researchers and other specialists, but here again the reliance is growing and expanding into new areas like strategy development, service and support[29, pp.
Market researchers at Gorham (Maine) Advanced Materials Institute expect a low-pressure synthetic diamond industry to reach sales of $1 billion annually by century's end, and a Japanese firm multiplies this estimate 16-fold.
A spokesman for internet market researchers OnePoll said: "It's worrying that people get so drunk they don't remember spending large amounts of money.
A report by market researchers Mintel said salt had declined in recent years because of "negative press highlighting the link between high salt consumption and heart disease and high blood pressure".
Market researchers Mintel found that the amount of sugar consumed in Britain dropped 10% between 1999 and 2004.

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