Applications for the Young Market Researcher
Awards are now being accepted.
These segments - "Savvy Networkers," "Senior Executives," "Late Adopters," and "Exploring Options" - illustrate how market researchers can identify disparate groups and then best communicate to these individuals, based on their participation levels on the networking site.
Anderson, managing partner at Anderson Analytics, said, "Our findings prove that SNS provide market researchers with a more focused population of respondents who are willing to participate in surveys and offer honest feedback on their preferences, motivations, and intentions.
The use of SPSS Predictive Analytics data and text mining software enables market researchers to explore "unstructured" information within SNS to pull key concepts and extract sentiments, such as emotional responses, preferences and opinions, and draw more reliable conclusions of customers' behaviors and attitudes by particular segments.
Market research firms, as well as in-house market researchers, are looking for ways to effectively collaborate and quickly and easily share their data throughout an organization to maximize value of their research.
MarketSight now offers a full range of solutions that meet the needs of market researchers and business users of all levels of expertise:
develops and markets the industry's easiest-to-use SaaS-based data analysis solutions for market researchers and business users in a variety of industries.
After collecting parental consent and conducting careful study screening to protect its young panelists, GMI offers market researchers the unique ability to interview panelists directly.
By partnering with global industry leaders in the youth space, GMI allows market researchers to reach the highly qualified youth population in every major market, with just one panel, for focus groups, product design, and new media roll-outs.
CONJOINT Analysis -- Conjoint Analysis tools can help market researchers
extract numeric values for the different attributes of a particular product in a manner that is intrinsic to the consumer.
Its flagship product is used by managers, business intelligence professionals, business analysts, strategic consultants, financial professionals, market researchers
, scientists and engineers in nearly every industry.
For IBM's strategy, technology, and business analyses we have stood alone among market researchers