market research

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Related to market research: market analysis

Market research

A technical analysis of factors such as volume, price trends, and market breadth that are used to predict price movement.
Copyright © 2012, Campbell R. Harvey. All Rights Reserved.

Market Research

Research into consumer or client needs or desires so a company can make or customize products to fit them. For example, market research may involve conducting surveys of target clients (say, a particular demographic) to identify what they most would like to see in the industry in which the company is involved. Market research is important for most companies but especially for companies with a high client turnover.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved

market research

an aspect of MARKETING RESEARCH which is concerned with the collection and analysis of information about a particular market.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
References in periodicals archive ?
Acquisition professionals can use market research results or market intelligence in various ways to arrive at a business decision for the federal government.
The market is still in its growth stage and there is ample opportunity for market research in the country but since most of the companies are not marketing-savvy they don't have budgets for market research or treat marketing research as a cost; hence the trend to initially start off with a dip stick survey using unrepresentative samples.
The downside of professionally con primary market research is that it can be expensive several million PKR or more.
"As an established, experienced research agency, AsK has invested in new technologies to enable us to deliver a more cost-effective marKet research service to suit most budgets."
"Globally expenditure on market research in about $30 billion and the development of interactive Internet research backed by focus group research has made this exercise even more efficient," he said.
The company believes that despite the economic climate, now is a good time for companies to invest in market research.
David spent three years serving his apprentice in market research, before moving to the Liverpool Daily Post & Echo Group (now known as Trinity Mirror) where he held the position of market research manager.
Confirmit, headquartered in Oslo, Norway, is a leading provider of market research and enterprise feedback management solutions.
Stein's comprehensive capabilities include market research, integrated marketing strategy and planning, web site development and hosting, custom web site applications, integrated email and direct mail campaigns with sophisticated response tracking, research-driven publications and advertising.
Market research in a week, Polly Bird Chartered Management Institute, London, Hodder and Stoughton.
Analyst Direct provides market research portals that index licensed subscription market research from a range of information technology research firms and turns internal market research reports into custom client-specific databases that can be accessed with one search.
Journal of the Market Research Society, 40(4), 353-361.

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