market potential

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Related to market potential: sales potential

market potential

the total size of the MARKET for a product at a given time, measured in either volume or value terms. A single seller's share of the market potential will depend upon its MARKETING effort. However, the cumulative marketing efforts of all sellers can serve to expand market potential over time.

Changes in the broader economic environment can affect market potential. For example, a rise in interest rates will decrease the total DEMAND for certain electrical goods.

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Working together with Ashland will help us grow the overall CGI market potential.

Ashland, SinterCast agree to global marketing, technical alliance for CGI design flexibility

Market potential for long-term-care insurance will be realized only after the industry recalls the most powerful incantation--"keep it simple, stupid

LTC needs some TLC; opinion: sluggish sales of long-term-care insurance can be transformed with a simple "kiss". (Life/Health: Long-Term-Care Insurance)

The market potential has always been greater than our capacity to expand.

Proximity to U.S. Midwest boon to local businesses: Fort Frances-based manufacturer makes inroads into American market. (Fort Frances & Rainy River)

Cox acknowledges that PLA's compostability and renewable-resource pedigree offer small domestic market potential, though they are more highly valued abroad.

A biopolymers bonanza is seen beyond degradables

Table 6-: Total World Biosimilar Market Potential 2006-2013, Products with Currently Expired Patents

Reportlinker Adds World Market for Biosimilars and the Potential for US Follow-on Biologics

household ownership and market potential for almost 50 consumer electronics products.

10th Annual Household CE Ownership and Market Potential Study Assesses Household Penetration for Key CE Technologies

We provide a general view of the market potential for noninvasive liver diagnostics and the challenges and opportunities for companies seeking to commercialize them.

Noninvasive Approaches Offer Substantial Market Potential in Liver Disease Diagnostics

Table 1-1 : Estimated Market Potential for United States Market for Analytic Microchips: 2007 - 2017 by Application (DNA/Gene, Protein, Cell, Tissue, Microbiology, Process)

Examine the Analytical Chip Technology: U.S. Markets for Lab on a Chip, DNA/Gene, Protein, and Other Microarrays

Figure 5-4: Theoretical Distribution of Global Hepatitis (All Types) Testing Products Market Potential for Diagnosis: 2006

Opportunities and Challenges Awaiting Companies Competing in the Global Hepatitis Market

Market potential of drugs for the treatment of Hepatitis B and C is estimated at 3 billion dollars

Breakthrough for Can-Fite: CF102 Found to be Active Against Hepatitis B Virus in Pre-Clinical Studies

com/reports/c50505) has announced the addition of Global Wind Power Market Potential to their offering.

Wind Energy is the World's Fastest Growing Energy Source

MapInfo Corporation (NASDAQ: MAPS), the leading global provider of location intelligence solutions, today announced the release of MarketBalance, a custom solution that helps communications companies identify the optimal mix of business market potential and sales resources.

MapInfo Launches MarketBalance(TM) for Enhanced B2B Sales Results in the Communications Industry