market potential


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Related to market potential: sales potential

market potential

the total size of the MARKET for a product at a given time, measured in either volume or value terms. A single seller's share of the market potential will depend upon its MARKETING effort. However, the cumulative marketing efforts of all sellers can serve to expand market potential over time.

Changes in the broader economic environment can affect market potential. For example, a rise in interest rates will decrease the total DEMAND for certain electrical goods.

References in periodicals archive ?
Working together with Ashland will help us grow the overall CGI market potential.
Market potential for long-term-care insurance will be realized only after the industry recalls the most powerful incantation--"keep it simple, stupid
Cox acknowledges that PLA's compostability and renewable-resource pedigree offer small domestic market potential, though they are more highly valued abroad.
Table 6-: Total World Biosimilar Market Potential 2006-2013, Products with Currently Expired Patents
household ownership and market potential for almost 50 consumer electronics products.
We provide a general view of the market potential for noninvasive liver diagnostics and the challenges and opportunities for companies seeking to commercialize them.
Table 1-1 : Estimated Market Potential for United States Market for Analytic Microchips: 2007 - 2017 by Application (DNA/Gene, Protein, Cell, Tissue, Microbiology, Process)
Figure 5-4: Theoretical Distribution of Global Hepatitis (All Types) Testing Products Market Potential for Diagnosis: 2006
Market potential of drugs for the treatment of Hepatitis B and C is estimated at 3 billion dollars
com/reports/c50505) has announced the addition of Global Wind Power Market Potential to their offering.
MapInfo Corporation (NASDAQ: MAPS), the leading global provider of location intelligence solutions, today announced the release of MarketBalance, a custom solution that helps communications companies identify the optimal mix of business market potential and sales resources.