market potential


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Related to market potential: sales potential

market potential

the total size of the MARKET for a product at a given time, measured in either volume or value terms. A single seller's share of the market potential will depend upon its MARKETING effort. However, the cumulative marketing efforts of all sellers can serve to expand market potential over time.

Changes in the broader economic environment can affect market potential. For example, a rise in interest rates will decrease the total DEMAND for certain electrical goods.

References in periodicals archive ?
He said that foreign investors had shown growing interest to invest in Pakistan due to immense market potential of the country and improved governance.
The China flavours market has a total market potential of RMB1bn (CHF149m) and Compound Annual Growth Rate is expected to reach 6.6 percent by 2015.
- What is the market potential compared to other countries?
Independent studies suggest that market potential for khadi goods in India stands at a whopping ` 40,000 crore.
For example, Florida ranks third among states in annuity market potential, but because its most likely annuity buyers are distributed over more cities and towns, none of them make the top 10 largest markets.
Though there is limited opportunity foreseen for 2017, the report assesses the future market potential which is expected to grow steadily on account of rising concerns of river pollution and water scarcity.
The depictedendometrial cancer therapeutic drugsare expected to show their complete market potential soon in the coming years.
'We have met potential partners, we are looking at the market in Bangkok as it has a huge market potential like Jakarta.
Grandland will collaborate with Permasteelisa to lead the overall interior decoration and construction industry go further on internationalisation and tap the market potential from Belt and Road countries en route.
"Festival is a meeting place of wine producers, promotion of market potential and presentation of certain number of wineries in a more intimate area of National Theater in Sarajevo," emphasized Krvavac.
Together with Changan, we can tap the market potential while leading on the technology front and offering latest technologies at an affordable price to deliver unprecedented value to the customers,' he added.
The market potential for existing-home sales increased by 4.4 percent compared with a year ago, a gain of 255,100 (SAAR) sales.