market leader
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Related to market leader: Market challenger
Leadership
The stocks with the highest trading volume over a given period of time. Leadership may give an indication of future market movements. That is, a large amount of interest in certain stocks may mean that the market will continue to be interested in them. Leadership may be either good or bad for the market. For example, poor leadership may result from too much speculation, while solid leadership comes from sustainable investing practices. It is also called market leadership.
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market leader
the seller of a product who holds the largest MARKET SHARE. Generally firms become market leaders by establishing positions of COMPETITIVE ADVANTAGE over rival suppliers. See MARKET CHALLENGERS.Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson