market challengers

market challengers

the sellers of a product who rank second, third etc. in terms of MARKET SHARE and are in a close position to challenge the current MARKET LEADER.
References in periodicals archive ?
All countries are placed into one of three categories: Market Leaders', Market Challengers' and Market Emergents', according to their Market Index score.
On the other side, market challengers are focused on innovations in personal exercise mats that are based on a mix of technology and research, ultimately delivering novel offerings in the sticky mats category.
While we've brought in brands that are market challengers, we've also brought in some heavyweight well established brands, such as Tumi, The North Face, Jansport, DC Shoes, and others.
Based on its research and assessments, participating providers were categorized as either market leaders or market challengers. The report can be used as a reference for telecom operators to select their customer analytics solutions providers.
In this analysis, Ovum assesses overall strategy and offering across a set of criteria and categorizes each vendor into one of three groups: Market Leaders, Market Challengers, and Market Followers.
"Nothing was more important to CEOs than the quality, availability and productivity of a nation's workforce to help them drive their innovation agendas," said Giffi."Enhancing and growing an effective talent base remains core to competitiveness among the traditional manufacturing leaders - and increasingly among emerging market challengers as well."
"Enhancing and growing an effective talent base remains core to competitiveness among the traditional manufacturing leaders -- and increasingly among emerging market challengers as well," Giffi added.
New market entrants and medium size market challengers - buoyed by an influx of new equity partners - will represent good value for money as they'll be offering big consultancy experience and expertise, without the associated commercial pressures and overheads.
Market research company International Data Corporation (IDC) reported on Thursday that the worldwide mobile phone market grew 19.8% year over year in Q1 2011, fueled by high smartphone growth and gains made by market challengers.
That provokes the market challengers in that sector to respond in kind to maintain their edge.
The good collaboration with the Irish authorities and the bank allowed us to achieve measures that will further open the banking market and facilitate entry and growth of market challengers".
Today the Champion Hurdle market challengers to Detroit City do battle at Leopardstown, and in a fortnight the ever-hotter Gold Cup favourite will be in action at Newbury.