manufacturer brands

manufacturer brands

BRANDS which are created by producers and bear their chosen BRAND NAME. Contrast OWN-LABEL BRAND.
References in periodicals archive ?
When strong manufacturer brands meet strong retail brands, and the focus is on the consumer, this strategy always wins-- To engage the new consumer, players need to reach across three screens: TV, online and mobile.
The compnay has established regional distribution franchises with several major manufacturer brands of cabinets and related hardware and accessories.
As well as these manufacturer brands, the joint venture will also include the production of Camembert, Coulommiers and Brie sold under retailer brands.
The only way for manufacturer brands to compete against private labels is by launching innovative products and constantly improving quality.
Private label sales grew 4% in Europe, while aggregated sales of manufacturer brands remained flat.
Flaunting well-known manufacturer brands and promising an "unprecedented" 5-year warranty on furniture products, home furnishings e-tailer MyHome.
He attributes own label's slowdown to the multiples making adjustments to the balance between own label and manufacturer brands, but he doesn't think equilibrium is achievable.
In addition to this market data, the survey measures the propensity of dealers to work with independent extended warranty providers as well as those tied to manufacturer brands, it reports on customer take-up rates for extended warranties at the point of sale, it identifies the leading non-tied providers used at the point of sale, and it describes the partnerships in place between manufacturer brands and extended warranty providers.
Manufacturer Brands Store brands Manufacturer brands growth growth 1999 +3.
IRI Data indicate that retailer-controlled brands at grocery have outpaced manufacturer brands in 12 of the previous 14 quarters across combined food/drug/mass merchandiser outlets.
While operators maintained their loyalty to manufacturer brands used front-of-house, their preference for use of manufacturer brands for back-of-house prepared foods and commodities dropped 12 percentage points since 2007.
As private label's role becomes increasingly complex, retailers and manufacturers are seeking direction on everything from category development and marketing strategies to collaboration on best practices that ensure that both private label and manufacturer brands are effectively positioned to maximize total category profitability," says Ed Kuehnle, group president of IRI North America.
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