manufacturer brands

manufacturer brands

BRANDS which are created by producers and bear their chosen BRAND NAME. Contrast OWN-LABEL BRAND.
References in periodicals archive ?
From the results above, we proceeded to the examination of the overall performance of the structural model of the manufacturer brands and the supermarket.
Comparative analysis of the antecedents and dimensions of brand equity between food processors' brands and supermarket's private labels
In some cases, own brand products are positioned at eye level while poorly displaying other manufacturer brands at other levels.
Consumers ruling the marketplace
When strong manufacturer brands meet strong retail brands, and the focus is on the consumer, this strategy always wins-- To engage the new consumer, players need to reach across three screens: TV, online and mobile.
New Rules: The Crisis Has Changed Consumer Behavior
At present there are more than 5,000 used cars to choose from in Group stock, 17 prestige and 14 volume manufacturer brands.
Lookers are 'Spot On' for great deals
As well as these manufacturer brands, the joint venture will also include the production of Camembert, Coulommiers and Brie sold under retailer brands.
BONGRAIN-SODIAAL JV APPROVED
The only way for manufacturer brands to compete against private labels is by launching innovative products and constantly improving quality.
Are brands dead? What the private label revolution means for consumers, innovation and the future of retail
Private label sales grew 4% in Europe, while aggregated sales of manufacturer brands remained flat.
PL lines gain greater stature
Visible differences between manufacturer brands were on larger and executive models such as the Ford Mondeo and BMW 3 series;
UK car prices 'beat Europe'
PASADENA, Cal.-Flaunting well-known manufacturer brands and promising an "unprecedented" 5-year warranty on furniture products, home furnishings e-tailer MyHome.com has remade itself with a more Web-savvy consumer image.
MYHOME.COM RELAUNCHES WEB SITE
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