mail order


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mail order

a DIRECT MARKETING means of retailing products to consumers through the post. Mail order firms supply catalogues to prospective customers who either themselves or through agents make purchases for delivery to their homes. Mail order concerns typically combine wholesaling (stocking large quantities of products and breaking bulk) and retailing functions, supplying customers from a central warehouse. Such firms compete mainly by offering customers convenience (i.e. home shopping) and by the provision of INSTALMENT CREDIT facilities on purchases. Mail order methods may also be used to sell industrial products. See RETAILER, WHOLESALER, DISTRIBUTION CHANNEL.

mail order

a form of WHOLESALER/ RETAILER operation that is involved in the sale of products to consumers through the post. The mail order firm appoints agents whose task it is to canvas potential customers. Customers are supplied with a catalogue from which they make purchases directly through the post, by telephone or through their agent. See DIRECT SELLING/MARKETING.
References in periodicals archive ?
Mail order saw declines in satisfaction with cost (down 49 to 787) and the prescription ordering process (down 15 to 877).
Mail order pharmacies accounted for about 25% of all U.S.
The business employs four full-time packers for the mail order and internet business and a further nine trained staff in the shop who give advice to shoppers and help run the professional PADI diving courses delivered twice weekly at Tynemouth and Blyth swimming pools.
Many former mail order customers now order their goods via the internet instead.
The successful mail order company, which turns over pounds 5.6m and specialises in providing stylish, quality clothing with a practical edge, is looking to grow its traditional mail order division at the same time as increasing its retail outlets around the UK.
The mail order business is the biggest part of retail giant Littlewoods.
And then the discount stores started taking away more mail order business, and then the big cats came"--the total mail order businesses.
A: Vernons Nursery (020-8393-7616) and Elm House (01945-581511) specialise in supplying young plants by mail order.
has announced the creation of a joint venture with the German mail order firm Otto Versand to pool their know how in on-line mail order.
Attorney Paul Swanson of Morrison & Foerester, in Los Angeles, says that many e-tail sites may be in violation of the FTC's Mail Order Rule (www.ftc.gov), a 1975 measure that governs how mail-order sales are conducted.
Each mail order was allotted a shipment time, and the product was sent through a complex system of belts and chutes.
Fragranced mini candles in tin, pounds 5.95, Opal-London (020 8208 0708 mail order)