loyalty


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loyalty

or

‘points’ card scheme

a facility which rewards customers of a retail business (for example, a supermarket or petrol station chain) for repeated purchases at the business's outlets. Customers accumulate ‘points’ based on their purchases which when aggregated entitles them to a cash discount, ‘money-off future purchases or gifts. The general purpose of such a scheme is to encourage customers to be ‘loyal’, purchasing all or the bulk of their requirements from the favoured retailer rather than ‘shop around’ splitting their purchases with rival traders.

The scheme is similar to AGGREGATED REBATES operated by suppliers of inputs to business customers. See BRAND LOYALTY.

loyalty

or

‘points’ card scheme

a facility that rewards customers of a retail business (for example, a supermarket or petrol station chain) for repeated purchases at the businesses outlets. Customers accumulate ‘points’ based on their purchases, which when aggregated entitles them to a cash discount, ‘money off future purchases or gifts. The general purpose of such a scheme is to encourage customers to be ‘loyal’, purchasing all or the bulk of their requirements from the favoured retailer rather than ‘shopping around’, splitting their purchases with rival traders.

The scheme is similar to AGGREGATED REBATES operated by suppliers of inputs to business customers. See BRAND LOYALTY.

References in classic literature ?
Our hatred of the common enemy is sufficient bond to insure our loyalty to each other, and after we have defiled the Princess of Helium there will be still greater reason for the maintenance of our allegiance--unless I greatly mistake the temper of her lord.
To-mar explained to So-al that it was I who had killed the cave-lion and saved her life, and that Ajor was my woman and thus entitled to the same loyalty which was my due.
I deplore the action of Lieutenant Alvarez, but I cannot expunge from my mind the loyalty and self-sacrificing friendship which has prompted him to his acts.
I put my hand on his shoulder, and I guess that my voice trembled a trifle as, while reproving him for his act, I made it plain to him that my gratitude was no less potent a force than his loyalty to me.
He needed all her assistance and all her loyalty in these new conjunctures his fatalism had already accepted.
In all the eventualities he had foreseen Mr Verloc had calculated with correct insight on Stevie's instinctive loyalty and blind discretion.
His mind, too, appears to have become almost diseased by the suspicions he had formed as to the loyalty of his associates, and the nature of their ultimate designs; yet on this point there were circumstances to, in some measure, justify him.
On Point Loyalty's research examined public information on over 170 airlines around the world to determine an estimated value for each airline's loyalty program.
Loyalty Fraud Prevention Association (LFPA) has been launched by Airline Information (Ai) and other global industry stakeholders to fight fraud, hacking and theft of loyalty program points and miles, the association said.
But is emotional loyalty between a customer and a brand really obtainable?
If it wasn't for Bert, Rocky Robinson, Al Reiter, Neil Baliber and the rest of the guys and their wives over at the Chatsworth/Woodland Hills VFW Post, there would be no organized public Loyalty Day celebration in the San Fernando Valley.