loyalty

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loyalty

or

‘points’ card scheme

a facility which rewards customers of a retail business (for example, a supermarket or petrol station chain) for repeated purchases at the business's outlets. Customers accumulate ‘points’ based on their purchases which when aggregated entitles them to a cash discount, ‘money-off future purchases or gifts. The general purpose of such a scheme is to encourage customers to be ‘loyal’, purchasing all or the bulk of their requirements from the favoured retailer rather than ‘shop around’ splitting their purchases with rival traders.

The scheme is similar to AGGREGATED REBATES operated by suppliers of inputs to business customers. See BRAND LOYALTY.

Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson

loyalty

or

‘points’ card scheme

a facility that rewards customers of a retail business (for example, a supermarket or petrol station chain) for repeated purchases at the businesses outlets. Customers accumulate ‘points’ based on their purchases, which when aggregated entitles them to a cash discount, ‘money off future purchases or gifts. The general purpose of such a scheme is to encourage customers to be ‘loyal’, purchasing all or the bulk of their requirements from the favoured retailer rather than ‘shopping around’, splitting their purchases with rival traders.

The scheme is similar to AGGREGATED REBATES operated by suppliers of inputs to business customers. See BRAND LOYALTY.

Collins Dictionary of Economics, 4th ed. © C. Pass, B. Lowes, L. Davies 2005
References in classic literature ?
I have here certain letters from Paris on which I would consult your young sagacity which is accredited to us by the most loyal Dona Rita."
The Chief Inspector imparted that information in a tone of finality with some ill humour, as loyal servants will do in the consciousness of their fidelity and with the sense of the value of their loyal exertions.
This may be said, that in all London there was no more loyal heart than Becky's after this interview.
In BrandBuilder experience, the most dramatic cases of a brand having insufficiently favorable attitudes among loyal buyers have been for large-share brands exhibiting long-term share declines.
To this day, he remains loyal to a technocratic code of honor, the imperative to serve as a dutiful cog in the machinery of "the military-industrial complex," in the words of President Eisenhower.
In a similar incident on June 24, scores of the militias loyal to Mansour Hadi were killed in the Saudi airstrikes in al-Jawf province.
Loyal Staff intends to attract and retain home care providers by focusing on the ongoing challenges of this high-demand workforce.
The STARreported last week that the DOT allotted P1,245,000 for the procurement of "signature branded wristwatches" for its loyal employees in time for the Philippine civil service anniversary in September.
Loyalty can be rare in the business world so if you have a committed and loyal employee or team(s), make sure you recognise, support and reward them, before they become loyal and committed elsewhere.
The group is planning to hold more events to surprise its loyal customers as its way of giving back for their loyalty.
Such a move flies in the face of the prevailing wait and see approach, where employees may be loyal later, but not until that loyalty is earned.
* Overall, how loyal do you feel toward the company you work for?