logo

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Logo

A graphic or seal that is uniquely identifiable with a company or other organization. A logo may be of a certain color and contain certain text and images. A logo helps build brand recognition and eventually customer loyalty. See also: Marketing.

logo

a company name or BRAND NAME written or illustrated in a distinctive way to heighten customers' recognition of the company or product concerned. See BRAND MARK.
References in periodicals archive ?
Contraction Decision C Logo Mark Logo Entirety Class Present-Absent Active-Inactive Present Absent Active Inactive Traditional 2 Consistent 0.6 0.6 Familiar 1 Favorable Innovative 3 0.444 Creative 0.444 0.444 Decision Logo Entirety Logotype Class (Font) Solid Sense Thickness Present Absent Thin Thick Traditional 0.6 Consistent 0.6 Familiar Favorable Innovative Creative 0.444 Decision Logotype (Font) Class Italic Sense Baseline Change Present Absent Present Absent Traditional Consistent 0.6 0.6 0.6 Familiar Favorable Innovative 0.444 Creative Decision Logotype (Font) Class White Color Language Processing Present Absent Known Unknown Traditional 0.6 Consistent 0.6 0.6 Familiar 0.9 Favorable Innovative 0.444 Creative
The remaining pharmacies will be rebranded with the new logotype during 2016.
Yunisov said that in this logotype he tried to express the desire of Azerbaijan and its people to host the First European Games.
Some students used the signs on the mall as their departure point, while others used high-fashion logotypes and a variety of other retail sources.
"The addition of the Atlas Copco logotype onto the Dynapac equipment is not only beneficial for the Construction Technique business area.
The F1 Logotype was registered in respect of goods and services in Classes 16, 38 and 41 covering, inter alia, the goods and services covered by the F1 Live application, as were the international registrations for the F1 word mark.
The new Silver Airways logotype is said to be derived from the spinning propeller blades of a turboprop engine and the use of metallic silver and dark grey evokes grace and professionalism whilst the fuchsia is said to speak of the brands's vibrancy and growth potential.
Designers at api(+) created a uniquely formed radius edge design element which was derived from the established Bi-Lo brand logotype to align with the brand positoning goals of friendly, approachable, genuine, real and simple.
Other optical features include the SportDesign front apron with spoiler edge, painted in black, special sideskirts, also in black, and the Carrera GTS logotype on doors and rear lid, in black or silver depending on the body colour.
"Our brand direction for the show was based on the graphic element of the EA Rhomboid, where all the angles match the degree incline from the logotype. We deconstructed this to derive the 'rhomboid world,' a complex 3D matrix of rhomboid shapes that are easily identified as extensions of the EA brand.
For decades, Romi supplied horizontal-spindle lathes to Bridgeport Machines, which sold them under the Bridgeport/Romi EZ Path logotype. The supplier relationship continued even after Romi opened its own U.S.
This move will result in the Nissan Diesel brand changing its name to UD Trucks, and a new logotype will be developed.