They have been providing list brokers
with mailing lists even before the term “list broker
” was coined.
I suggest interviewing several list brokers
before making a decision.
SOME MIGHT SAY direct marketing is in a conundrum and that Internet marketing may erode the direct mail industry and the businesses of list brokers
and list managers.
But list brokers
who deal with a number of clients know which lists are working and which aren't.
Most of the major list brokers
in the industry are members of The Direct Marketing Association.
With list brokers
specifically, make sure they are paying your bills on time.
PICKING THE right lists is both a science and an art, and the practitioners of this mixed discipline--the list brokers
and managers--are engaged daily in a highly creative and intuitive process.