Licensing

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Licensing

Arrangement in which a local firm in the host country produces goods in accordance with another firm's (the licensing firm's>) specifications; as the goods are sold, the local firm can retain part of the earnings.

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This year's Show kicks off with an exciting showcase of the power of licensing with "License to Style" -- a unique runway-style presentation that translates concept into reality.

Attendees will also be able to get new insights into the lucrative licensing business through this year's comprehensive L

The largest Art & Design Licensing Gallery, featuring original

A review of the exhibitors on the Show floor offers a preview of the emerging lifestyle trends that marketers are honing in on to develop new and interesting products that consumers will be buying in the months and years ahead," says Charles Riotto, president, the International Licensing Industry Merchandisers' Association (LIMA).

L!CENSING 2004 International: Defining Trends And Launching Brands To Distinguish Consumer Product Goods That Drive Traffic To Retail

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