Licensing

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Licensing

Arrangement in which a local firm in the host country produces goods in accordance with another firm's (the licensing firm's>) specifications; as the goods are sold, the local firm can retain part of the earnings.
References in periodicals archive ?
The largest Art & Design Licensing Gallery, featuring original
A review of the exhibitors on the Show floor offers a preview of the emerging lifestyle trends that marketers are honing in on to develop new and interesting products that consumers will be buying in the months and years ahead," says Charles Riotto, president, the International Licensing Industry Merchandisers' Association (LIMA).
Entertainment: As the largest category in licensing, representing more than 44 percent of the entire industry(1) and $60.