launch

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launch

the introduction of a NEW PRODUCT onto the market. See PRODUCT LIFE CYCLE, TEST MARKETING, PROMOTIONAL MIX, ADVERTISING EFFECTIVENESS TESTS.
References in periodicals archive ?
Scientists, engineers and astronauts who are used to the excitement of launches say it's special this time, because Glenn's first flight strikes a universal chord among those who work in or near space.
Now NASA is planning three shuttle missions and seven ELV launches for next year, eight shuttle flights and five ELVS for 1989 and eight of each for 1990.
Minotaur I launches have now put a total of 24 satellites into orbit.
There have been ten successful launches of Minotaur I and II vehicles to date.
UP Aerospace is scheduling up to 30 space launches per year from New Mexico's "Spaceport America".
In implementing the COTS program, RpK will contract with Orbital for the final development, integration, testing and first launches of the K-1 rocket to the ISS in 2008 and 2009.
com), provides an in-depth analysis of how Autodesk consolidated all of its 25-30 new product launches into the execution of one unified company launch across the globe on one single date.