launch

(redirected from launcher)
Also found in: Dictionary, Thesaurus, Medical, Acronyms, Encyclopedia, Wikipedia.

launch

the introduction of a NEW PRODUCT onto the market. See PRODUCT LIFE CYCLE, TEST MARKETING, PROMOTIONAL MIX, ADVERTISING EFFECTIVENESS TESTS.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
References in periodicals archive ?
Startup and Shutdown Launcher tracks all program actions and errors in a log file.
To put a satellite info Earth orbit, the researchers will need to develop a hybrid system that combines the electromagnetic launcher to get the satellite into the atmosphere and a small rocket to achieve orbit.
Nino, South Cotabato for possession of high powered firearms, including two grenade launchers.
Microsoft Launcher is the company's attempt to bridge the gap between using a smartphone and continuing on a Windows 10 PC.
But the report said the army had not used Uragan rocket launchers in the province.
The man, a resident of Jacksonville, Texas, told officials that he was an active military personnel traveling home from Kuwait and he wanted to keep the missile launcher as a souvenir.
MANILA, Philippines - The Philippine Army recently opened bids for the supply of P106.8 million worth of 40mm revolver-type grenade launchers to boost its firepower.
As the bow is fired, the rest's launcher arm is mechanically pulled down by the movement of the bow's limbs; not by a spring.
This was a key focus of the World Cup soft launch, with Massive's Launcher used by the operator to deliver tailored experiences for different types of sports fan during the event.
The Rootless Pixel launcher's UI is nearly identical and it's as close as one can get to the stock Pixel launcher.
Initially, the parties planned to modernize the launcher for Zenit rockets at the Baikonur for the Angara rockets.
Army awarded Bethesda-based global security and aerospace company Lockheed Martin a$218 millioncontract to produce High Mobility Artillery Rocket System (HIMARS) launchers and associated hardware for an international customer.