launch

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launch

the introduction of a NEW PRODUCT onto the market. See PRODUCT LIFE CYCLE, TEST MARKETING, PROMOTIONAL MIX, ADVERTISING EFFECTIVENESS TESTS.
References in periodicals archive ?
a subsidiary of Motient Corporation (MNCP) and an emerging North American mobile communications operator, signed a "Launch on Demand" contract for TerreStar I, which will be the largest commercial communications satellite ever launched into geostationary orbit.
TerreStar I will be launched into geostationary transfer orbit by an Ariane 5 from the Guiana Space Center, Europe's Spaceport in Kourou, French Guiana.
The most recent launch was in March 2006, when an Ariane 5 ECA loaded with satellites was launched into orbit.