launch

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launch

the introduction of a NEW PRODUCT onto the market. See PRODUCT LIFE CYCLE, TEST MARKETING, PROMOTIONAL MIX, ADVERTISING EFFECTIVENESS TESTS.

References in classic literature ?

Smith, for I wanted a steam launch, and I have heard good reports of the--Let me see, what is her name?"

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Even then I noticed the oddness of the brown faces of the men who were with Montgomery in the launch; but the launch was now fully laden, and was shoved off hastily.

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After eating, we set out in search of fuel, leaving Taylor to guard the launch. For some reason I could not trust Snider alone.

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On the 30th of November, at the hour fixed upon, from the midst of an extraordinary crowd of spectators, the departure took place, and for the first time, three human beings quitted the terrestrial globe, and launched into inter-planetary space with almost a certainty of reaching their destination.

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At last we were safely launched upon the journey to which we had looked forward for so long, and the results of which meant so much to me.

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As for himself, he was not sure that enough strength remained in his wasted muscles to launch the boat.

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He must have seen us drop anchor, and he must have known our launch was on the beach.

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And now Lord Godalming and Jonathan have a lovely steam launch, with steam up ready to start at a moment's notice.

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The large walls of silex tottered and fell upon the sand, and the sand itself, an instrument of pain when launched from its hard bed, riddled the faces with its myriad cutting atoms.

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There is a blatant bumptiousness about a steam launch that has the knack of rousing every evil instinct in my nature, and I yearn for the good old days, when you could go about and tell people what you thought of them with a hatchet and a bow and arrows.

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Early in the morning, they again launched the boat and committed themselves to the stream.

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The schooner was also finished, and launched, with the accustomed ceremony, on the second of October, and took her station below the fort.