Kicker
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Related to kick strip: kick the bucket
Kicker
An additional feature of a debt obligation that increases its marketability and attractiveness to investors.
Sweetener
An extra incentive to encourage investors to buy a bond or preferred stock. For example, a bond may include a right to buy common stock in the issuer for 10% below its market value. A sweetener is designed to help sell securities. It is also called a kicker, a wrinkle, or bells and whistles.