Word

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Word

Informal; an advertisement or a set of advertisements in succession. The term is most common in broadcasting. For example, a radio announcer may say, "And now a word from our sponsors."
References in periodicals archive ?
The Palestinian leader kept word of the Russian gambit close to his chest.
Lungo admitted he had kept Word Gets Around under wraps until the new season.
Perhaps the absence of the telegraph, which was not yet in use, kept word from spreading.