Word

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Word

Informal; an advertisement or a set of advertisements in succession. The term is most common in broadcasting. For example, a radio announcer may say, "And now a word from our sponsors."
References in periodicals archive ?
We were mindful of not adding verbal load to the test, and keeping words to a minimum.
But the challenger had better be prepared: If we are to arrive at the truth, "it is always important to think straight, which means keeping words as strict as possible.
I am keeping words that are spinning on my tongue and getting them transferred on paper.