Jingle

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Jingle

In marketing, a short song with lyrics intended to become "stuck in one's head." The jingle emphasizes the quality, price, and/or desirability of a product. Jingles evolved gradually, but originated with the invention of the radio in the 20th century.
References in periodicals archive ?
Daughter Tilly said: "I feel proud of my dad - people might not know his name but they will know his jingles."
One, a modification or adaptation license if the lyrics of a copyrighted song will be changed or modified to make a campaign jingle; two, a reproduction license if a copyrighted song will be recorded or copied (whether the lyrics are revised or not), and the third, a public performance license if a copyrighted song will be played to the public as campaign jingle, or as entertainment or background music during a campaign rally or event.
'Generally, there are three copyright licenses that must be secured by political candidates who intend to use copyrighted music: one, a modification or adaptation license if the lyrics of a copyrighted song will be changed or modified to make a campaign jingle,' he explained in a statement.
Caption: A sparkling sequin dress adorned with golden jingles really catch the eye of the watcher of this dancer.
As most people have done for the past 13 years, the interviewer attributed the jingle to Justin Timberlake and former Neptunes star Pharrell Williams largely in part due to the former's 2003 single of the same name.
Carol singing group the Jingles performed at parties across Dubai in return for donations to raise money for Daudjan Al Maty, aged four, from Kazakhstan and Ammar Ibrahim Ali, from Nigeria, aged two, both of whom have leukaemia.
The composition too is catchy compared to the other two jingles and even though the gimmick is part of the Sar Utha Kay Jeeo campaign of the brand, the best part about the song is that it promotes the brand image rather than the product.
"Ho ho ho, we are the Jingles," crooned Rohit D'Souza, who played Santa endearing himself to the children on board.
The jingles are being jettisoned because the powers that be want the new breakfast show to sound "slickly produced and original".
"You can never have a bad day when you are taking a Jo Jingles class."
" The jingles played a significant role in making the common man remember what he should not do.
Helen Maltby runs the Jo Jingles sessions in and around Newcastle.