integrated marketing

integrated marketing

a business approach which stresses the need to coordinate all functions, departments and personnel in a firm and to harness their endeavours towards a common goal of attracting and retaining customers (see MARKETING CONCEPT).

Integrated marketing stresses how the activities of all functions and personnel in a firm have marketing implications. For example, the manner in which the firm operates its credit control procedures could win or lose customers, or customers could be put off by a poor delivery service.

Whether integrated marketing is effective depends to a large extent upon the position held by marketing in a business's ORGANIZATION STRUCTURE:

  1. if marketing is regarded as just one of a number of business functions alongside production, finance and personnel, insufficient integration will occur;
  2. if marketing includes all subfunctions from other departments which affect customers – credit control, customer service and distribution, then a fuller degree of integration will be attained;
  3. if a company fully accepts the marketing concept then marketing will be classed as the principal function, with all other functions (production, finance, personnel) being subordinate to it.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
References in periodicals archive ?
19 July 2019 - New Jersey, US-based integrated marketing communications company GMLV has merged with New York area casting agency GS+EM, the company said.
Dual Pinnacle winners included McDougall Communications (digital marketing not-for-profit and B2B integrated marketing campaign for-profit); Dixon Schwabl (in the not-for-profit categories of most improved tactic and social media initiative); WordRapp (for-profit categories of influencer marketing and B2C integrated marketing campaign); CaterTrax (for-profit categories of website and small budget campaign); and MCC (in not-for-profit online advertising and B2C integrated marketing campaign).
PAN Communications, an integrated marketing and PR firm for B2B technology and healthcare brands, has announced the launch of its "19 Predictions for 2019" campaign, which looks to gather marketing predictions from industry experts with various backgrounds and experiences, the company said.
Panda, Secretary, MSME inaugurate NSIC - Integrated Marketing Development Centre named as "Dharampad Bhawan".
WORLDWIDE COMPUTER PRODUCTS NEWS-August 22, 2018-Eldermark launches new comprehensive marketing automation platform and integrated marketing agency for senior living operators
Global Banking News-August 22, 2018-Eldermark launches new comprehensive marketing automation platform and integrated marketing agency for senior living operators
Integrated marketing agency Blue Chip in Northbrook said it has been named agency partner for Utah-based natural supplement and personal care company Nutraceutical.
has built a unique integrated marketing and logistics platform in the Middle East
The "Outstanding Integrated Marketing Strategies - Product/Service" award recognises the company which has achieved extraordinary success from effective integrated marketing practices.
Pulsipher shared her experience in marketing and briefly explained the basic tools and concepts of integrated marketing communication.
ISLAMABAD -- Fatima Jinnah Women University (FJWU) Department of Business Administration organized a seminar for the business students on Integrated Marketing Communication here on Thursday.

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