Some scholars point out the vital characteristics, such as; intangibility
, inseparability, heterogeneity, perishability and ownership that extricate the service industry from other industries.
The results indicated that gap exists between expectation and perception of student's intangibility
, reliability, responsiveness, and assurance dimensions of SERVQUAL model.
'The world is witnessing a paradigm shift and the economy is shifting towards intangibility
.' The value and importance of tangible assets such as stock and real estate have declined, the incredible value surge of intellectual property (IP) has defied the old laws of economics, and basic IP rights such as copyrights, trademarks, trade secrets, and patents now account for almost 80 percent of corporate value.
It manipulates information, which is intangible, but intangibility
is not the distinguishing characteristic of soft power.
Specifically, service advertising strategies have been developed to address the unique characteristics of services: intangibility
, heterogeneity, perishability and ownership issues (Mortimer, 2002); that had let to Hill and Gandhi (1992) categorically putting forth that services requiring special and specific advertising treatments (Naidu, 2017) Services advertising has seen various managerial frameworks developed by George and Berry, 1981, Hill and Gandhi, 1992 and Mittal, 1991(Mortimer, 2002).
He finds certain intangibility
in their solid state which allows him to give them an artsy look that in turn helps him treat them as living objects.
These challenges arise because of the variability in customer demands and expectations, simultaneity in production and consumption and the intangibility
in the service delivered whose quality cannot be tested before consumption and can only be perceived by the customer.
In many existing studies the digital product's intangibility
shapes the perceived risk, as our findings also demonstrate.
as a Limit on Patent-Eligibility.
Each country in the region also listed sites for future possible inscription as well as cultural practices, which UNESCO categorises as 'intangible cultural heritage'--even though intangibility
does not preclude commercialisation.