White Paper

(redirected from inbound marketing)
Also found in: Dictionary, Thesaurus, Medical, Encyclopedia.

White Paper

An official document issued by a company describing and promoting a new product it intends to begin offering to customers. A white paper can both encourage customers to buy the product and encourage investors to buy shares in the company. The information provided in the white paper is generally quite detailed. See also: Marketing.
Mentioned in ?
References in periodicals archive ?
-- Growing SEO / organic traffic and creating blog content are Asian marketers' top 2 inbound marketing activities
One of the biggest advantages of inbound marketing is the ability to measure the engagement level of your leads.
"Our 5,000 customers appreciate that HubSpot is an all-in-one inbound marketing platform, and in order to further improve their daily workflow, we decided to create the App Marketplace which offers businesses a comprehensive suite of valuable software tools necessary to be more successful marketers," said Mike Volpe, chief marketing officer, HubSpot.
"As a small team of experts, we will be using the funding to expand our delivery capability with the launch of our community management hub, focused on engaging our customers' target audience with our inbound marketing methodology.
Advertising, PR and inbound marketing services to carry out an integrated communication campaign aimed at young people with disabilities during 2017 and 2018, within the framework of the execution and management of the Operational Program for Social Inclusion and Social Economy, co-financed By the European Social Fund.
Inbound marketing, also referred to as content marketing, has transformed in a few short years from a buzzword to the gold standard of online marketing.
A FREE summit aimed at providing North-east firms with advice on inbound marketing is to be held next week.
INBOUND Marketing agency, The Eight, is hosting a number of free lunch and learn sessions throughout September, October and November.
London, United Kingdom, March 16, 2019 --(PR.com)-- Maven Global Innovations Ltd., a digital agency specialising in website design, marketing communications, branding and digital marketing, today announced a major rebranding to reflect the company's evolution into an all-encompassing inbound marketing agency now trading under the name Hound and Badger.
These videos will be used as part of an inbound marketing approach to generate excitement about Oregon Tech; contribute to the Universitys brand and program awareness; and feature Klamath Falls, OR and Wilsonville, OR campus labs, facilities, students (and alumni), extracurricular activities, and locations.
InspiriaMedia Group is a media buying and inbound marketing firm, working with clients and agencies across a range of industries throughout the United States to help them increase visibility and market share.
Inbound marketing people realized, if you answered the question you will get traction."