(redirected from in the doghouse)
Also found in: Dictionary, Thesaurus, Medical, Legal, Idioms, Encyclopedia.


In the BCG growth share matrix, the quadrant representing companies, especially subsidies, that require minimal cash injections but have low market shares, and therefore usually operate with little or no profit. These companies usually exist in mature industries with well established but not very profitable markets, products, or brands. Some analysts recommend selling dogs, as they have little potential for growth; however, because they require little capital to operate, they may be useful and may perhaps produce an earnings surprise. See also: Marketing, Portfolio analysis.


Slang for an undesirable property.

References in periodicals archive ?
Even so, at times the eyepiece of the 11-inch Schmidt-Cassegrain that I had in the doghouse came uncomfortably close to the side walls.
DAVID BECKHAM is in the doghouse with a number of sponsors after a radical image change ahead of Euro 2004.
Or perhaps I'd better rephrase that - I'm not in the doghouse.
GUIDE dog Lewis ended up in the doghouse after wolfing down pounds 255 of charity cash.
MOST men find they end up in the doghouse soon after they marry - but Gavin Guyan chose to go there to get hitched.