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In the BCG growth share matrix, the quadrant representing companies, especially subsidies, that require minimal cash injections but have low market shares, and therefore usually operate with little or no profit. These companies usually exist in mature industries with well established but not very profitable markets, products, or brands. Some analysts recommend selling dogs, as they have little potential for growth; however, because they require little capital to operate, they may be useful and may perhaps produce an earnings surprise. See also: Marketing, Portfolio analysis.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved


Slang for an undesirable property.

The Complete Real Estate Encyclopedia by Denise L. Evans, JD & O. William Evans, JD. Copyright © 2007 by The McGraw-Hill Companies, Inc.
References in periodicals archive ?
An editor at Sky & Telescope for more than 25 years and an irrepressible do-it-yourselfer, Dennis di Cicco is one of the few husbands to admit to having enjoyed nights spent in the doghouse.
A Staffordshire bull terrier is in the doghouse after ransacking his owner's handbag and munching his way through her week's wages.
Poor old Liz is always in the doghouse on the box ...
KATIE Holmes found herself in the doghouse when she refused to let daughter Suri take a puppy home.
MOST men find they end up in the doghouse soon after they marry - but Gavin Guyan chose to go there to get hitched.
In case I get put in the doghouse could I ask you to clarify something please.
UNROMANTIC men might not be in the doghouse on Valentine's Day if they win a pub meal for two.
AMERICAN Caryn Gordon's chocolate Labrador retriever Lucy is really in the doghouse.
Drugs officers are in the doghouse after a stray mongrel ate a haul of cannabis plants that were due to be used as evidence.