dog(redirected from in the doghouse)
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In the BCG growth share matrix, the quadrant representing companies, especially subsidies, that require minimal cash injections but have low market shares, and therefore usually operate with little or no profit. These companies usually exist in mature industries with well established but not very profitable markets, products, or brands. Some analysts recommend selling dogs, as they have little potential for growth; however, because they require little capital to operate, they may be useful and may perhaps produce an earnings surprise. See also: Marketing, Portfolio analysis.
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Slang for an undesirable property.
The Complete Real Estate Encyclopedia by Denise L. Evans, JD & O. William Evans, JD. Copyright © 2007 by The McGraw-Hill Companies, Inc.