It survived for a few years with the Nile Queen line of products, but eventually both companies (The Kashmir Chemical Company and the Nile Queen Corporation) were dissolved in December of 1926.(25) Although it eventually failed, Nile Queen continued to promote its products with positive messages in the black press.
It alerted consumers to the possibility that a company employed black Americans, and it invested in the black community.
Selling door-to-door was a necessity to black companies, since retailing was underdeveloped in the black neighborhoods they served, and since access to the shelves of the few retailers in black neighborhoods was further limited due to racial discrimination by white and Jewish store owners.
Typically, a larger mainstream firm marketed their products through drug stores owned by mainstream corporations and Jewish merchants in the black community, and the challenge would be to get black consumers into the drug stores to buy those products.