Nut

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Nut

The total amount an advertiser spends on a television, radio or Internet marketing campaign. For example, if an advertiser sponsors a radio program and broadcasts $1 million worth of commercials, that $1 million is that advertiser's nut.

NUT

see NATIONAL UNION OF TEACHERS.
References in periodicals archive ?
Fast Facts for Evidence-Based Practice: Implementing EBP in a Nutshell
html as well as the author of Lingo in a Nutshell (O'Reilly, $24.
In a nutshell, IOUW and its component parts exist to further the technical expertise and personal and professional growth of its attendees.