Nut

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Nut

The total amount an advertiser spends on a television, radio or Internet marketing campaign. For example, if an advertiser sponsors a radio program and broadcasts $1 million worth of commercials, that $1 million is that advertiser's nut.

NUT

see NATIONAL UNION OF TEACHERS.
References in periodicals archive ?
BRAND NEW FRIEND - SEATBELTS FOR AEROPLANES IN A NUTSHELL: Endlessly fun album of indie-pop singalongs from the most likabband on the planet.
* Fast Facts for the Travel Nurse: Travel Nursing in a Nutshell
IN A NUTSHELL: "Guitar-led well-crafted modern and classic music created by artists who challenge mainstream pop aesthetics".
"C# in a Nutshell" was written for the working C# programmer who will be able to find answers to most questions of syntax and functionality that he or she encounters on the job.
The Deluxe Edition of WebMaster in a Nutshell, according to the publisher, takes full advantage of digital media's ability to integrate information.
A companion to the tenth edition of International Business Transactions in a Nutshell, these two Nutshells cover all significant areas of international business from selling goods across borders to foreign direct investments abroad, including the role of nations in regulation trade and economic relations, both unilaterally and by participation in bilateral and multilateral agreements.
The book is a part of the multi-volume set of Java reference books published by O'Reilly, and is a companion to 'Java in a Nutshell'.
The CD-ROM contains the Web Developer's Library (the full text of the latest editions of five popular O'Reilly titles): HTML: The Definitive Guide, 2nd Edition; JavaScript: The Definitive Guide, 2nd Edition; CGI Programming on the World Wide Web; Programming Perl, 2nd Edition; and WebMaster in a Nutshell. The $69.95 Deluxe Edition also includes a printed copy of WebMaster in a Nutshell.
and that, in a nutshell, is what risk management is all about.
Karp, Tim O'Reilly and Troy Mott's WINDOWS XP IN A NUTSHELL: A DESKTOP QUICK REFERENCE (0596009003, $29.95) appears in its second updated edition to provide both an in-depth and quick desk reference to the Windows operating system.
After the likes of BigBlueSky, The Free Internet and O8002go hitting problems, Net In A Nutshell's service was cut off with no warning on Friday.