Impression

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Impression

A user's view of an online advertisement. Each time a website viewer sees an online ad, this is one impression. The more impressions an ad receives, the more likely it is that a user will click on it. Most online ads are sold by cost per thousand of impressions. See also: CPC.
References in periodicals archive ?
1993; Mayseless & Kruglanski, 1987; Webster & Kruglanski, 1994); (c) focus the information search on prototypical rather than diagnostic evidence (Kruglanski & Mayseless, 1988); (d) affect the use of early cues giving rise to impressional primacy (Freund et al.