Impression

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Impression

A user's view of an online advertisement. Each time a website viewer sees an online ad, this is one impression. The more impressions an ad receives, the more likely it is that a user will click on it. Most online ads are sold by cost per thousand of impressions. See also: CPC.
References in periodicals archive ?
After performing border molding with the green stick impression compound, secondary impressions were recorded in Zinc Oxide Eugenol impression material (Cavex Holland).
Final Impressions were made using an admix of three parts by weight of impression compound and seven parts by weight of tracing compound.
The most common materials of Choice for border molding and final impressions were modeling plastic impression compound (90%) and zinc oxide eugenol paste (89%) respectively.
2) Use of plastic molding impression compound for border molding.
The results were observed 80% used impression compound to take primary impressions.