Impression

(redirected from impress)
Also found in: Dictionary, Thesaurus, Medical, Legal, Acronyms, Idioms, Encyclopedia, Wikipedia.

Impression

A user's view of an online advertisement. Each time a website viewer sees an online ad, this is one impression. The more impressions an ad receives, the more likely it is that a user will click on it. Most online ads are sold by cost per thousand of impressions. See also: CPC.
References in periodicals archive ?
To support the in-store demonstrations, Kiss has released an exclusive Nail-spirations counter display and skinny tower of imPress Manicure in CVS stores for the month of August.
In relation to the consolidation of Impress and its results, Beach will consolidate Impress' financials into its half year results and will move to 100% ownership by 30 June 2011.
Another poll showed that 9% of the 6,000 Internet users who responded to Impress' poll have read eBooks, Impress said.
Impress, originally a standalone press shop, has grown into so much more with pressings, sheet metalwork and assemblies from prototype through to low and high volume production.
Given the potential of Impress, Tallon says, "We felt a celebrity to support our national advertising would give the product instant validity with consumers to maximize sales right out of the gate.
It's nice to know that girls are out to impress their peers and it's not all about the opposite sex," the Simple spokesman added.
As already advised to the market by Impress, Mr Bob Kennedy, Mr Glenn Davis and Mr Reg Nelson are now the directors of Impress.
In turn, the acquisition of Impress will help Ardagh expand worldwide and become major player in the packaging industry, Ardagh chairman Paul Coulson said.
A spokeswoman said: "It's a great way for job seekers to impress employers with their personality.
Impress Public Relations is an integrated B2B marketing communications agency specializing in micro- and nanoelectronics, photovoltaics, electronic chemicals and life sciences.
Impress has diversified into other areas allowing it to satisfy the ever increasing demands of customers.
The Offer to Impress shareholders will close on 21 February 2011 and will not be extended.