Impression

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Impression

A user's view of an online advertisement. Each time a website viewer sees an online ad, this is one impression. The more impressions an ad receives, the more likely it is that a user will click on it. Most online ads are sold by cost per thousand of impressions. See also: CPC.
References in periodicals archive ?
The sampling event will include eight different colors and designs of imPress Manicure nails that shoppers can choose from, to experience the "wow" factor of an instant gel manicure nail.
Impress is using the Sensing Technology show in September to exhibit its new IMP-T series of dual pressure and temperature sensors.
Senex is a 60% joint venture partner in Impress's Cooper Basin Western Flank tenements and will remain the operator of the joint venture.
The company is now proposing AUD0.085 per Impress share compared to AUD0.825 cents, valuing the target at around AUD75.3m.
Following Impress' integration into Ardagh, the company will operate as Ardagh Packaging Group, which is expected to generate sales of over EUR3bn.
IT'S always been something of a mystery to me, but I've never really been able to impress the ladies.
While watching newspapers die, only one question comes to me: Who were we trying to impress? Was it the readers, the advertisers, ourselves, the people who give out awards, or were newspapers only trying to impress each other?
Summary: The Simpsons is the latest US show to join in Boyle-mania as Homer tries to impress a cartoon Simon Cowell.
Why think of it as having to impress or confront a guy?
2 : to affect strongly or deeply and especially favorably <Her talent impressed me.>
On my days off, what is the best way to impress a client?
Fretting that freethinkers won't impress Oxbridge, the status-conscious headmaster (Clive Merrison) brings in Irwin (Stephen Campbell Moore) to provide more cold-blooded coaching on how to impress exam-givers.