idea generation

idea generation

a systematic search for new product ideas. Idea generation may involve BRAINSTORMING, visits to other countries to seek out new product opportunities, or simply monitoring the external environment in which the firm operates. See NEW PRODUCT DEVELOPMENT, DELPHI TECHNIQUE, NOMINAL GROUP TECHNIQUE.
Mentioned in ?
References in periodicals archive ?
Verena Jensen has taken part in the Man on the Moon competition, Danfoss internal idea generation competition that gives everyone in the company with a great idea the chance to pitch it to senior management.
In spite of all these criticisms, Osborn's brainstorming guidelines of quantity, freewheeling, deferment of judgment, and combination of ideas (Osborn, 1953, 1963) remain the most well-known and widely utilized process guidelines of idea-generation whether it be in individual or group idea generation sessions.
Muscat: The Centre for Entrepreneurship and Business Incubation (CEBI), a unit of Modern College of Business and Science (MCBS), organised a workshop on "Idea Generation and Validation" at MCBS.
In order to measure different dimensions of innovative behavior in this study, three dimensions: idea generation, idea promotion and idea implementation have been considered.
CoopHub supports MSMEs (micro small and medium enterprises) from idea generation to access to training and capital to marketing support, according to the company website.
This new academic partnership program further highlights our firm-wide commitment to innovative idea generation."
Alex Osborn, considered by many to be the father of brainstorming, believed that, in order to be successful, participants must "suspend judgment." Like most savvy brainstorm leaders, he understood the perils of allowing people to start criticizing ideas in the midst of a session, and today almost every well-regarded group idea generation methodology maintains the tradition.
The first phase, Idea Generation, is fairly self-explanatory and essentially refers to the process of finding or creating ideas for innovation.
In the previous article I made the case that creativity and idea generation is a skill that organisations can develop and can get better at.
The idea methods section groups techniques according to tools for idea generation, screening and development, and introduction and energy.
As crucibles of idea generation, public schools and national higher education institutions play a paramount role in producing a country's thought leaders.
Provides shared services including office space, 6 month leases, telecom services, on demand services including legal counsel, hr counsel, marketing, public relations, accounting, management, specialized stage services including idea generation and design, prototype and design and more.