media

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media

the channels of communication available to a firm (or some other organization) through which the firm's products can be advertised to prospective buyers. The main media channels available in the UK and other major economies include commercial television and radio, newspapers and magazines, technical journals, poster sites, cinemas and theatres, display cards (on buses, in restaurants etc.) and direct mailing. A firm's selection of appropriate media for its ADVERTISEMENTS will depend critically on whether the whole MARKET or particular MARKET SEGMENTS are being targeted (for example, in the former case national newspapers may be used, in the latter case, appropriate specialist journals and magazines); the desired degree of ADVERTISING FREQUENCY required (daily, weekly, etc.); and the relative costs of placing advertisements in the various media combined with the firm's advertising budget limits. See ADVERTISING, INTERNET.

media

the channels of communication (commercial television and radio, newspapers and magazines, poster sites, etc.) through which a firm's product can be advertised to prospective buyers. See ADVERTISEMENT, ADVERTISING.
References in periodicals archive ?
The information content of a page is defined by a triplet [is less than] c, t, [Anc.sub.p] [is greater than], where "c" defines the content itself, expressed as text, graphics, tables, bitmaps, executable code, video, audio or any other static or dynamic data objects supported by the hypermedia system; "t" is a title that provides a unique identifier to the page; and "[Anc.sub.p]" defines a set of anchors contained in the page.
Wilhelm and Friedemann believe that using hypermedia as a learning tool can create such an environment.
van Dam later sponsored the IRIS project at Brown, which, under the direction of Norman Meyrowitz, created Intermedia, a UNIX-based networked hypermedia system with advanced multimedia editing features for teaching undergraduate and graduate courses in the liberal arts and sciences.
Based on CLT, these studies contribute empirical evidence with respect to the use of some tools in the design of hypermedia environments that reduce CL.
User models for adaptive hypermedia and adaptive educational systems.
HYPERMEDIA will demonstrate a solution addressing all aspects of this market (metadata, video indexing tools, databases architecture, network architecture, Intellectual Property Rights services) and develop an exploitation plan based on the results of its trial.
The material and methods used in this research integrate an interdisciplinary approach that results from the complexity of the hypermedia interface.
Shelley Jackson is the author of a seminal CD ROM project called Patchwork Girl, one of the first interactive narratives to use Storyspace and incorporate hypertext and hypermedia. Patchwork Girl alludes to Mary Shelley's Frankenstein, and plays with the metaphor of fragments of text and the body fragments of Frankenstein's monster.
Hypermedia programs can be designed to highlight relevant information, reinforce correct responses, increase response times, decrease distractions, offer privacy, improve attention span, and provide motivation (Bornas, Severa, & Liabres, 1997; Edwards, Blackhurst, & Koorland, 1995; Jonassen & Grabowski, 1993; Koscinski & Gast, 1993; Terwillinger, 1986; Yehle & Wambold, 1998).
The letter is to literacy as the e-mail is to hypermedia. Hypermedia as such is different from the letter in that it takes days to deliver through manual carriers, while the e-mail is sent, for all practical purposes, instantly.
Nearly all computer-based simulations are built using a hypermedia design that provides a means for students to navigate through the study.