media

(redirected from hypermedia)
Also found in: Dictionary, Thesaurus, Medical, Legal, Encyclopedia, Wikipedia.

media

the channels of communication available to a firm (or some other organization) through which the firm's products can be advertised to prospective buyers. The main media channels available in the UK and other major economies include commercial television and radio, newspapers and magazines, technical journals, poster sites, cinemas and theatres, display cards (on buses, in restaurants etc.) and direct mailing. A firm's selection of appropriate media for its ADVERTISEMENTS will depend critically on whether the whole MARKET or particular MARKET SEGMENTS are being targeted (for example, in the former case national newspapers may be used, in the latter case, appropriate specialist journals and magazines); the desired degree of ADVERTISING FREQUENCY required (daily, weekly, etc.); and the relative costs of placing advertisements in the various media combined with the firm's advertising budget limits. See ADVERTISING, INTERNET.

media

the channels of communication (commercial television and radio, newspapers and magazines, poster sites, etc.) through which a firm's product can be advertised to prospective buyers. See ADVERTISEMENT, ADVERTISING.
References in periodicals archive ?
Regarding the effectiveness of hypermedia annotations on reading comprehension, some studies have illustrated that annotated texts were more useful for comprehension than those without annotations (Davis, 1989), while others did not find a significant relation between annotation use and reading comprehension (Anew & Ercetin, 2004; Li et al.
HYPERMEDIA will demonstrate a solution addressing all aspects of this market (metadata, video indexing tools, databases architecture, network architecture, Intellectual Property Rights services) and develop an exploitation plan based on the results of its trial.
The material and methods used in this research integrate an interdisciplinary approach that results from the complexity of the hypermedia interface.
Hypermedia GM Phil Neely says until recently New Zealand retail stores were not thought of as potential advertising mediums, whereas today FMCG brands are able to leverage this new marketing discipline.
Research has shown that hypermedia linking structures interact with learner characteristics (e.
Recent research has begun to shed light on why some students have difficulty effectively using student-controlled CBLEs, such as hypermedia environments.
Stemler (1997) and Yang (1996) are two of many authors who proclaim the potential of hypermedia in learning environments--a potential, in fact, to revolutionize the way learning occurs.
In the program, prospective teachers develop hypermedia stacks to communicate their understandings of important issues in mathematics, teaching, and learning.
However, although this book is not a specific guide on how to use hypermedia, it provides the reader with more.
Evaluating hypermedia and learning: Methods and results from the Perseus Project.
We feel it is unlikely that software development teams will give up their favorite tools in exchange for hypermedia functionality.
The Internet has engendered a new breed of business professional, namely, the Internet architect," said Richard Landry, chairman and CEO of Hypermedia Communications, Inc.