Hook

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Hook

1. In marketing, a tool that arouses interest in an advertisement or in a product.

2. Informal; to steal or defraud.
References in periodicals archive ?
First limb with IDL with one seta with a thick base, twice as thick as other IDL setae, curved but with slender distal part, not strongly hooklike; smallest seta on IDL scraper-like; ODL with two setae, one strongly reduced (Figure 11j).
Chelicera: fixed finger with a small basal rise and a rounded tip, ventral edge straight (although two specimens had a slight ventral concavity) with no apparent hooklike terminus; the mesal ventral groove a small, shallow apical cup; movable finger with large primary tooth, smaller anterior tooth, 1-2 intermediate teeth, the posterior being separated from primary tooth.
Supremely maneuverable, armed with hooklike teeth, and equipped with eyes designed for underwater vision and whiskers that detect the slightest aquatic movements, an otter is a lethal predator.