Hook

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Hook

1. In marketing, a tool that arouses interest in an advertisement or in a product.

2. Informal; to steal or defraud.
References in periodicals archive ?
Geckos are small, generally nocturnal lizards characterized by relatively large heads and padded feet, with tiny hooklike projections that, acting like an adhesive, allow them to climb up smooth surfaces such as house walls (or vase walls).
The plant's common name is attributed to its peculiar clawlike seedpods, which are covered with small hooklike protuberances.