Hook

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Hook

1. In marketing, a tool that arouses interest in an advertisement or in a product.

2. Informal; to steal or defraud.
References in periodicals archive ?
People are fed up with the chore of putting up a shower curtain," said Ted Marcus, one of its developers, and now director of sales and marketing for hookless products at CHF.
Fishing four hookless teasers, and two long baits on 50-wideTiagras was the preferred method of raising a blue marlin.
The brand is also in the midst of rolling out its Bright Starts bath experience, which includes a redesigned line of energizing body care products, a hookless shower curtain and upgraded towels.
Local and state competitions annually are held throughout the United States and Canada that focus on pitching, flipping and casting a hookless lure at a bull's-eye target.
In the tournament we are slow-trolling hookless ballyhoo on two flatlines," Moret said.
It also features upgraded 100 percent cotton towels; white, hookless shower curtains with curved rods which add 25 percent more space; cotton loop bath rugs; and a sleek new line of bath amenities, featuring a proprietary cinnamon roll- inspired scent.
The unique hookless vinyl shower curtain mounted on a crescent-shaped shower curtain rod has a modern design and the distinctive showerhead offers guests a refreshing shower experience.