Hook

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Hook

1. In marketing, a tool that arouses interest in an advertisement or in a product.

2. Informal; to steal or defraud.
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References in periodicals archive ?
This new release is a hookless, push-in model with a glossy black finish.
A THE first device - known then as the clasp locker or hookless fastener - was invented by American Whitcomb Judson in the early 1890s.
The public is shrewd enough to extrapolate from books like Jacques Steinberg's The Gatekeepers the reality that most applicants are "hookless" and thus in fierce competition for a limited number of spaces, once the institutional priorities are filled.
The larval shell of the glochidium is ornamented with sharp hooks ("hooked" glochidia; Arey, 1921; Jeong, 1989; Jeong et al., 1993; Kwon et al., 1993; Pekkarinen, 1996) or small teeth ("hookless" glochidia; Arey, 1921; Nezlin et al., 1994) that are utilized to adhere to the surface of a potential host.
More problematic still is the fact that the songs are hookless, almost indistinguishable dirges, resulting in a work with limited cult appeal rather than a bona fide hit.
Customized colors are possible, as is a hookless zone.
More than 30 fishermen cast their hookless lines into the river near Langholm, in the Borders, yesterday in a symbolic gesture of defiance.
Darling) shows something of himself never before seen, his right hand stub, hookless before being harnessed.