Hook

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Hook

1. In marketing, a tool that arouses interest in an advertisement or in a product.

2. Informal; to steal or defraud.
References in periodicals archive ?
Hypothesis tests of proportions were conducted to compare hooking outcomes and to compare rates of deep hooking between hook types.
The extra effort used in hooking the ball is far greater than you might think and will result in less effective hooks and less control late in the match, when you need both the most.
College students in the US typically inhabit a sexualized campus environment in which hooking up may benefit both women and men.
For istiophorid billfishes, live and dead natural baits rigged with J hooks reveal higher frequencies of internal hooking locations and trauma for sailfish, striped marlin (K.
From the Field--Idaho fishery biologists tested the effects of three hook types fished with two angling methods on deep hooking and angling success of wild stream trout.
A well-known bass pro once remarked to me that the best definition for the term "mixed emotions" was hooking a 10-pound bass on a treble hook lure.
Testing Tackle--Barbless hooks have been suggested as a way to reduce hooking mortality by shortening fish handling time during hook removal and by causing less tissue damage.
BACK: Optimal for kite fishing, dorsal hooking offers optimal control for lifting and lowering a bait beneath a fishing kite.