Hook

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Hook

1. In marketing, a tool that arouses interest in an advertisement or in a product.

2. Informal; to steal or defraud.
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References in periodicals archive ?
Hypothesis tests of proportions were conducted to compare hooking outcomes and to compare rates of deep hooking between hook types.
The extra effort used in hooking the ball is far greater than you might think and will result in less effective hooks and less control late in the match, when you need both the most.
College students in the US typically inhabit a sexualized campus environment in which hooking up may benefit both women and men.
This loss of hooking percentage is enough incentive to leave spawning bluegills alone and pursue them in other locations.
To gain insights into the relative conservation benefits of circle hooks in the recreational fishery for Atlantic blue marlin and other istiophorids, we compiled data on hooking location and the incidence of trauma (bleeding) for 123 blue marlin, 272 white marlin, and 132 sailfish caught on natural baits rigged with either J hooks or circle hooks.
Research is needed to determine long-term effects of deep hooking beyond the 10-day period evaluated in this study.
BACK: Optimal for kite fishing, dorsal hooking offers optimal control for lifting and lowering a bait beneath a fishing kite.
From the Field--Idaho fishery biologists tested the effects of three hook types fished with two angling methods on deep hooking and angling success of wild stream trout.* Anglers fished from shore or waded, and presented nightcrawlers to trout in pool and run areas using three hook styles: an inline circle hook (Eagle Claw Lazer Sharp L702G), in-line J-hook (Lazer Sharp L214), and offset J-hook (Eagle Claw 84).
Testing Tackle--Barbless hooks have been suggested as a way to reduce hooking mortality by shortening fish handling time during hook removal and by causing less tissue damage.
Hook-in method: After hooking and landing, the line was cut two inches from the hookeye and the hook left in the fish
Circle hooks practically eliminate this problem while hooking bass so well they can't escape without breaking the line.