Hook

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Hook

1. In marketing, a tool that arouses interest in an advertisement or in a product.

2. Informal; to steal or defraud.
References in periodicals archive ?
They suggest it may be prudent for anglers to cut the line on deeply hooked walleyes intended for release.
Interactions with circle hooks resulted in a 91% hooking rate of which 95% of sharks were hooked in the jaw and only 3% were deep hookings (Fig.
There is no doubt that once a fish is hooked on a circle, it very rarely escapes.
We hypothesized that new students who hooked up, both women and men, would endorse more sexually permissive attitudes (Hypothesis 1) and perceive hooking up as more common on campus (Hypothesis 2) than those who did not hook up.
Andrew Walker, manager at Get Hooked on Fishing, explained: "Get Hooked on Fishing Midlands has achieved great success over the past eight years, which has seen the initiative grow from being a pilot scheme for young people into a self sufficient charity, which uses angling as a tool to cater for the many varied needs of people of all ages and abilities." He said growing demand has led to development of an umbrella campaign Angling Unlimited which will absorb all the different projects looked after by Get Hooked on Fishing Midlands to specifically assist the elderly, those at risk of social exclusion, youngsters, and those living with disabilities.
2 : to catch or fasten with a hook <I hooked a fish.>
I have hooked mats, stuffed animals, chair pads, pillows, vests, and numerous floor rugs in various dimensions (see photos).
NEW YORK-According to suppliers, room-size hooked rugs continue to grow, but retailers say sales are sluggish at best.
This Fall, in cooperation with The Cape Cod Commercial Hook Fishermen's Association and Chef's Collaborative, CLF sponsored a month-long promotion for Chatham Hooked Cod.
The testers sighted the endangered short-tailed albatross a few times, but never saw one hooked. Most of the world's remaining 1,500 of these birds breed on the active volcano of Japan's Torishima island, but they forage widely.
In the relationship between fisherman and fish, we measure a fish's spirit by how well, once hooked, it struggles to free itself.
A Miami mutton snapper that sees a hundred chicken rigs a day probably won't be fooled by a chicken rig with a live sardine or cigar minnow hooked through the lips on a 3-foot leader.