Hook

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Hook

1. In marketing, a tool that arouses interest in an advertisement or in a product.

2. Informal; to steal or defraud.
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References in periodicals archive ?
Descriptive social norms for hooking up were assessed with a single item adapted from Fielder and Carey (2010): "What percent of students would you say hook up at [school name]?" Possible responses ranged from 0 to 100%.
Hannaford provides a description of "Brain Gym" movements and exercises in her book including brain buttons, cross crawl, hook ups and lazy 8s for eyes.
In addition to the lead story on crime in the NFL, the section contains statistics, player responses, links to crime- related articles on NFL players, and streaming audio hook ups to police scanners in team cities St.