Hook

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Hook

1. In marketing, a tool that arouses interest in an advertisement or in a product.

2. Informal; to steal or defraud.
References in periodicals archive ?
One way to understand gender differences in hook up experiences is to consider the differential power commonly afforded to women versus men in heterosexual encounters.
In addition, access to over 1,000 free, convenience and safe overnight parking sites nationwide, discounted fees at over 200 campsites with hook ups, and discounts on gasoline prices.
Two Large Bars, VIP booths, Elevated Stage, Walk in Cooler, Sound System, and Kitchen Hood System with hook ups for equipment
Its unique features have already kicked off a tidal wave of frenetic hook ups, furthering its goal to provide the hottest new social networking scene possible.