Hook

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Hook

1. In marketing, a tool that arouses interest in an advertisement or in a product.

2. Informal; to steal or defraud.
References in periodicals archive ?
The communality values indicated that the common factors explained 0.907, 0.851, 0.746, 0.655 and 0.542 proportion of total variance in variables like height at withers, height at sixth rib, height at hook bone, height at pin bone and hook to hook distance (Rump width) (Table 9).
In present study rump width was the difference between dorsal tops of the hook bones. For some other studies, this is the distance between outer most positions at the hook bone.
In another study lower than present study heritability estimates for rump width, rump length, height at withers, height at sacrum between hooks, height at hook bone, and height at pin bone has been reported (Ali et al.