Hook

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Hook

1. In marketing, a tool that arouses interest in an advertisement or in a product.

2. Informal; to steal or defraud.
References in periodicals archive ?
The foreign press and most foreign lefties get Chavez catastrophically wrong--mangling the facts, putting an aggressively tendentious spin on events, and often just buying into the government's PR hook, line, and sinker. That's a temptation Lynn wisely avoids.
I can only conclude that Mr Williams has swallowed British nationalist doctrine hook, line, and sinker.