In the hole

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In the hole

Used in the context of general equities. Below the inside market when one is attempting to sell the stock; at a significant discount. Antithesis of premium.
Copyright © 2012, Campbell R. Harvey. All Rights Reserved.

In the Hole

1. Informal; at a discount. For example, if an investor is trying to sell a stock very quickly, he/she may sell "in the hole," meaning at a deep discount from its market value. One may do this if one needs to raise cash immediately. The term is most common in equities.

2. Informal; a loss. A company that fails to generate enough revenue to meet its expenses is said to be "in the hole."
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved
References in classic literature ?
"So he flew off and fetched another acorn and dropped it in, and tried to flirt his eye to the hole quick enough to see what become of it, but he was too late.
Toto stopped, sniffed at the hole suspiciously, and jumped out of it, wagging his tail as if he had done something important.
It flew from the tee, straight, hard, and low, struck the ground near the green, bounded on and finally rocked to within a foot of the hole. No such long ball had been driven on the Cape Pleasant links since their foundation.
See, I thrust my hand through the hole; can you not kiss it, Umslopogaas?"
"Rotten quartz," was his conclusion as, with the shovel, he cleared the bottom of the hole of loose dirt.
The bear and the wolf grew uneasy, and turned back and went into their holes. The young willow-wrens, however, continued to cry and scream, and when their parents again brought food they said: 'We will not so much as touch one fly's leg, no, not if we were dying of hunger, until you have settled whether we are respectable children or not; the bear has been here and has insulted us!' Then the old King said: 'Be easy, he shall be punished,' and he at once flew with the Queen to the bear's cave, and called in: 'Old Growler, why have you insulted my children?
At short irregular intervals the hell-broth in the hole seemed as if boiling up.
This house was completely hidden from any chance eye that might peer down from the edge of the hole. The lush vegetation of that sheltered spot make a natural shield.
"Take them in through the hole," I says, "when we get it done."
He squeezed through the hole in the wall, and dragged himself along a most uncomfortably tight passage where there was scarcely any light.
They now followed Diksey to the farther end of the great cave, beyond the Horner city, where there were several round, dark holes leading into the ground in a slanting direction.
when I see them lying on the ice, or in the well which the fisherman cuts in the ice, making a little hole to admit the water, I am always surprised by their rare beauty, as if they were fabulous fishes, they are so foreign to the streets, even to the woods, foreign as Arabia to our Concord life.