hit(redirected from hitless)
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A unit measuring a person or IP address visiting a website. In general, the more hits a website generates, the higher revenue it earns from advertising and other sources.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved
1. To sell a security at a bid price quoted by a dealer. For example, a trader will hit a bid.
2. To lose money on a trade. For example, a dealer may take a hit on the holdings of Moore's Fried Foods' common stock.
Wall Street Words: An A to Z Guide to Investment Terms for Today's Investor by David L. Scott. Copyright © 2003 by Houghton Mifflin Company. Published by Houghton Mifflin Company. All rights reserved. All rights reserved.