hit

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Hit

A unit measuring a person or IP address visiting a website. In general, the more hits a website generates, the higher revenue it earns from advertising and other sources.

hit

1. To sell a security at a bid price quoted by a dealer. For example, a trader will hit a bid.
2. To lose money on a trade. For example, a dealer may take a hit on the holdings of Moore's Fried Foods' common stock.
References in periodicals archive ?
JUNE Emotional family stuff could hit the fan this month Getting out with the girls could give you the release you need to deal with the home sitch.
The following morning the you-know-what hit the fan! My boss, the CEO, read me the riot act about my "sneaky" behavior and my undermining of the potential sale.
And when all that stuff hit the fan in 2000, the hero's 29-year romance with Indiana was over.