hit

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Hit

A unit measuring a person or IP address visiting a website. In general, the more hits a website generates, the higher revenue it earns from advertising and other sources.

hit

1. To sell a security at a bid price quoted by a dealer. For example, a trader will hit a bid.
2. To lose money on a trade. For example, a dealer may take a hit on the holdings of Moore's Fried Foods' common stock.
References in periodicals archive ?
Howl B4U Hit the Books is offered at each of its Great Wolf Lodge resorts across North America and the package includes nightly accommodations, daily waterpark admission, Cub Club arts and crafts activities, musical Great Clock Tower shows and nightly story time, and a complimentary "Splash into Learning Gift Pack," including Great Wolf Lodge pen and pencil, notebook, folder, book covers and ruler, all in a keepsake pouch.
UNDERGRADUATES in Northern Ireland prefer to hit the books rather than the local bars, it was revealed yesterday.
When he wasn't getting any traction he bid adieu, saying he had to hit the books.
Looking to the fourth quarter, DUK expects a $210 million charge to hit the books as the firm upgrades its technology to meet new emissions standards.
We hit the books for a year and researched the process of making handmade beauty products, ingredients, etc.
Students said they planned to take a week off, then hit the books.
Students across the country are preparing to hit the books, but one of their most important lessons may be taught before school starts.