hit

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Hit

A unit measuring a person or IP address visiting a website. In general, the more hits a website generates, the higher revenue it earns from advertising and other sources.

hit

1. To sell a security at a bid price quoted by a dealer. For example, a trader will hit a bid.
2. To lose money on a trade. For example, a dealer may take a hit on the holdings of Moore's Fried Foods' common stock.
References in periodicals archive ?
kids hit the books at home for an average of about 19 minutes in 1997, compared with 16 minutes in 1981, the study found.
We feel the more relevant question is, how many black boys [and girls] can we inspire to put down their basketballs and hit the books with the hope of becoming a billionaire who can afford to buy a major sports team?
"hit the books" by serving as one of the collection sites for the "Rev Up to Read!" book drive benefiting boys and girls at community charities.
This would include pools built before the Swimming Pool Safety Act hit the books in 1997.
This year, as the industry continues to rebound from 1999, the worst year for reinsurers in 15 years, reinsurers are primed to discuss how they've "hit the books"--their books of business, that is.
More than ever, it pays to hit the books. Thanks to the nation's strong economy, college graduates this year are rolling in record-setting job offers.