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A sheet with a series of (usually multiple choice) questions on it. Participants are asked to answer the questions in order to provide information to the person or organization issuing the questionnaire. Questionnaires are frequently used in marketing to gauge interest in a product, campaign, price, or almost anything else.
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a structured list of questions which is used to obtain information. It is frequently used in MARKETING RESEARCH to help identify consumers' needs and motivations and to gauge their reactions to present product offerings. Considerable care and skill needs to be exercised in the preparation, development and testing of questionnaires before they are used, and in interpreting the results obtained.

Questionnaires may be designed to take a highly structured form, involving detailed questions requiring simply yes/no answers or multiple choices, or ratings on a scale. Such questionnaires are generally used to elicit simple information and are often administered to large samples of potential respondents through the post. Alternatively, semi-structured questionnaires may be used, which are generally administered personally to smaller samples of potential respondents and give interviewees more flexibility in answering set questions and elaborating on their answers when responding to supplementary questions. For some purposes unstructured questionnaires may be used with small samples of respondents to provide brief guidelines to personal interviewers as to the main areas to be investigated in their discussions with respondents. Such questionnaires are often, used as part of a pilot survey as a basis for compiling a more structured questionnaire.

The confidence with which the results of a questionnaire can be used depends on the response rate, that is, the actual proportion of contacted consumers who complete and return a postal questionnaire or answer fully the personally conducted questionnaires. See MARKETING INTELLIGENCE.

Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
References in periodicals archive ?
Manual of the General Health Questionnaire. Windsor, England.
Testing and using Goldberg's General Health Questionnaire: Mental health in relation to home nursing, home help, and family care among older, care-dependent individuals.
Validity of the scaled version of the general health questionnaire (GHQ-28) in a Spanish population.
Braehler, "Validity of the Brief Patient Health Questionnaire Mood Scale (PHQ-9) in the general population," General Hospital Psychiatry, vol.
The General Health Questionnaire (GHQ-12) (16) which consisted of 12 questions, scores in 0-0-1-1 format, was used as the screening instrument for emotional disorders.
The King's Health Questionnaire, however, cannot simply be transferred to our population, due to cultural differences.
The General Health Questionnaire (GHQ) Comparison of the English version and a translated Indian version.
Upon enrollment, participants underwent medical examinations and completed a detailed health questionnaire. A second round of assessments occurred in 2001-2003, for which one subset of 3,255 participants completed a detailed questionnaire about household cleaning activities, and another subset of 1,846 participants aged 50 years or older underwent 24-hour electrocardiogram (ECG) monitoring.
Consumption of rosehip did not significantly affect any parameters of the health questionnaire.
Dr Shahinaz added that the blood donor should enjoy sound health condition as tests should be done concerning age, weight and the general health condition, in addition to, filling in the health questionnaire, pointing that the 450 milliliters of blood is taken from the blood donor while the human body comprised of 5-6 liters of blood according to weight and size.
Competitors were asked to assess dairy cattle, butchers beef, pigs and lambs - and complete an animal health questionnaire.

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