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A sheet with a series of (usually multiple choice) questions on it. Participants are asked to answer the questions in order to provide information to the person or organization issuing the questionnaire. Questionnaires are frequently used in marketing to gauge interest in a product, campaign, price, or almost anything else.


a structured list of questions which is used to obtain information. It is frequently used in MARKETING RESEARCH to help identify consumers' needs and motivations and to gauge their reactions to present product offerings. Considerable care and skill needs to be exercised in the preparation, development and testing of questionnaires before they are used, and in interpreting the results obtained.

Questionnaires may be designed to take a highly structured form, involving detailed questions requiring simply yes/no answers or multiple choices, or ratings on a scale. Such questionnaires are generally used to elicit simple information and are often administered to large samples of potential respondents through the post. Alternatively, semi-structured questionnaires may be used, which are generally administered personally to smaller samples of potential respondents and give interviewees more flexibility in answering set questions and elaborating on their answers when responding to supplementary questions. For some purposes unstructured questionnaires may be used with small samples of respondents to provide brief guidelines to personal interviewers as to the main areas to be investigated in their discussions with respondents. Such questionnaires are often, used as part of a pilot survey as a basis for compiling a more structured questionnaire.

The confidence with which the results of a questionnaire can be used depends on the response rate, that is, the actual proportion of contacted consumers who complete and return a postal questionnaire or answer fully the personally conducted questionnaires. See MARKETING INTELLIGENCE.

References in periodicals archive ?
Reliability and Validity Assessment of 12 Items General Health Questionnaire (GHQ: 12) among Pakistani University Teachers.
The Use of the General Health Questionnaire (GHQ-28) to Estimate Prevalence of Psychiatric Disorder in Early Pregnancy.
100-point scale evaluating job satisfaction and the results of the 12-item General Health Questionnaire in occupational workers.
Validity of the scaled version of the general health questionnaire (GHQ-28) in a Spanish population.
The General Health Questionnaire (GHQ-12) (16) which consisted of 12 questions, scores in 0-0-1-1 format, was used as the screening instrument for emotional disorders.
The King's Health Questionnaire was adapted for the different languages and cultures as follows: (i) development of a forward translation of the original instrument into the new language; (ii) adopting quality control procedures (translating the instrument back into the original language); (iii) discussion by an expert panel to ensure clarity of the translated questionnaire; and (iv) testing of the translated instrument in monolingual or bilingual patients to ensure that it measures the same concepts as the original instrument.
Therefore considering the recommendations by the User's Guide on General Health Questionnaire, we give priority to the sensitivity level against specificity to set the threshold level at 5/6 of GHQ-30 for case detection.
The factor structure of the General Health Questionnaire (GHQ-30) in Japanese middle-aged and elderly residents.
Competitors were asked to assess dairy cattle, butchers beef, pigs and lambs - and complete an animal health questionnaire.
PreViser Corporation announced myDentalScore, a Web-based tool that allows individuals to calculate objective numeric scores for risk and severity of gum disease, oral cancer and restorative needs based on answers to a simple health questionnaire.
About 82%-92% completed all three measures on the Parenting Stress Index (PSI), Impact on Family (IOF) Scale, and Child Health Questionnaire (CHQ).
Since July, mental health counselors and their clients have been able to download the Patient Health Questionnaire (PHQ) and the General Anxiety Disorder questionnaire (GAD-7) without copyright restriction and at no charge.

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