Durable merchandise(redirected from hard)
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Goods that have a relatively lengthy life (television sets, radios, etc.).
Copyright © 2012, Campbell R. Harvey. All Rights Reserved.
Consumer products designed and intended to last longer than three years. Some examples of durable merchandise, such as cars, are expensive, while others, such as forks and knives, are not. Companies that produce durable merchandise can be volatile, as their profits fluctuate according to how often their customers need more of their products. Durable merchandise is also called consumer durables or durable goods.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved