Hallmark

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Hallmark

In marketing, a distinguishing feature of a product that makes it recognizable to potential buyers. A hallmark may be a significant intangible asset for a product.
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References in periodicals archive ?
It is time to take hallmarking forward along the path to mandatory enforcement, leaving no room for debate around purity and safeguarding the interests of the consumer."
Moreover, there should be variable standards of hallmarking so that even poor people can get jewellery of their choice." Purity Officials said that there are tests for the purity of gold and
The customers said hallmarking of gold would protect them from spurious and substandard imports and correct assessment of the worth of the jewellery would be made, when the consumer decides to sell it in the near future.
'If Europe wants to strengthen the mutual recognition of jewellery across borders then they should adopt our system of compulsory hallmarking by an independent adjudicator.'
Even though 30 per cent of jewellery is now hallmarked, there are concerns about the quality and credibility of some hallmarking centres." This means the percentage of jewellery hallmarked accurately is expected to be even lower than 30 per cent,"the WGC said in a report.
At present, about 77 items, including cement, mineral water and milk products, are certified through mandatory hallmarking under the BIS Act for conformity with expected quality levels.
"This dramatic reduction in volumes, mainly in 9 carat gold, has seen hallmarking numbers drop by over ten million units, from 35 million in 2003 to less than 25 million last year.
In addition to providing a history of Hallmarking in the UK and the origins of The Birmingham Assay Office, the brochure provides a guide to the symbols and marks used to create hallmarks and a description of the processes used to assay gold, silver and platinum.
Changes to hallmarking legislation which comes into force today will create new opportunities for the jewellery industry, it has been claimed.
There can be no doubt that the abolition of hallmarking, were such a move to be approved by the European Union, would deliver a savage blow to Birmingham's world-famous jewellery industry.
'Clearly it allowed them to save on the costs of hallmarking. If you can do this more quickly and cheaply you could often steal a march on your competitors and provide a quicker, cheaper and better service.' The trial continues.