The consumer's behavior is changing rapidly, having tendency towards sustainable green products
The green product
respondents purchased most recently was most likely to be either perishable grocery items or cleaning items (each cited by 29% share of respondents).
Not surprisingly, the green products
that mattered most to the 2009 survey respondents were energy-saving items that lowered their utility bills.
The administration went on to suggest that this proliferation of environmentally-friendly products will enhance Taiwan's international competitiveness, as well as improve the public's recognition of green products
Developing green products
which are acceptable by the society and further developing marketing strategies to promote such products in the market is proving to be a big challenge for policymakers.
Both green products
are made from certified organic bamboo without glues or lacquers, and hand shaped and finished.
However, a growing number of states require or encourage districts to adopt green products
. Vermont, New York, Illinois, Maine, Missouri, Connecticut, Maryland, Hawaii, Iowa, Nevada and the District of Columbia all have requirements for how districts and schools use green cleaning products--but they are all different, according to the Environmental Law Institute, which focuses on research and on strengthening environmental protections around the globe.
Inter alia, we focused on the role of consumer innovativeness and public self-consciousness in decisions to purchase, and pay premium prices for, green products
. This research direction is motivated by firms' tendency to market green products
(e.g., eco-friendly cars and household electronic appliances) as being new and different, and the tendency of innovative consumers to purchase such products earlier than other consumers do (Lee & Mano, 2014).
which have some different attributes, such as being less harmful for health and the environment, being recyclable or energy-saving, are preferred by consumers who want these kinds of attributes.
Positive attitude towards the environment is not necessarily indicative high intention of buying green products
(Gill et al., 1986).
The DuPont Green Living Survey: India, conducted by TNS Global, found that a majority of Indian consumers are familiar with green products
, have confidence that green products
are better for the environment, and feel that biobased ingredients enhance the desirability of a product.
"Natural products and green products
drove the innovation cycle by introducing improved and completely unique products faster than any other segment in beauty," Song says.